Mitchell first got a taste of the world wide web with a Geocities home page in the 90s, and he’s worked in the digital space ever since. The rise of social media created a decisive career path for him, and he worked alongside major brands like Westin Hotels & Resorts as they developed their very first social strategies. In 2013 he founded his own social media agency, Motive Communications, known for its balance of creative and strategic consulting. 6S Marketing acquired Motive in July 2017 where he then officially took on his VP role.
Q&A with Mitchell
Where do you see social media in 10 years?
Can you believe social media is barely 10 years old? It’s mind-boggling to think of how much it could change in another decade. The most buzzworthy acronyms right now are VR & AI, and I’m excited to see what those would look like together.
What do you love most about your job?
I think it’s the perfect marriage of right and left brain. It allows me to be equal parts creative and analytical.
What’s your personal favorite social media moment?
When Anderson Cooper RT’d me after I said that I wanted to record his giggle as a ringtone.
What’s your worst social media habit?
Checking all of my accounts before I go to bed and as soon as I wake up.
If you could only use one social media platform for the rest of your life, which one would you choose?
Impossible. Next question.
What advice would you give a young social media enthusiast starting out?
Use social media to network! You have so much access to influential people who can help advance your career and achieve your goals. Start building your network on Twitter and LinkedIn even while you’re still in school. An example of this might be to follow and share content from a company that you want to work for. They’re going to start to notice and it gets you on their radar.
What’s the most common social media mistake you see brands make?
Some brands will produce amazing content but never engage with their communities. That to me is not social media, it’s just advertising.
What are the secret weapons in your social media toolbox?
I easily touch 50 different apps in the average workday. I think Hootsuite Ads is the biggest game changer for me. It takes paid social to the next level.
What’s your favorite part about working at 6S?
Tie: The magically bottomless snack drawer, and the Friday drink cart named Tiffany — because she’s Tiffany blue.