Polygon Homes

Sales leads from digital campaigns increased by 32%.

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Our subsidiary agency Sheng Li Digital specializes in reaching Chinese target markets. We’ve seen countless businesses benefit from connecting with their Chinese audience — as you can imagine, real estate developers are a prime success story. A staggering percentage of North American homebuyers are Chinese speakers, both local and international, so marketing fluently to this demographic is a no-brainer.

The Challenge

Polygon Homes is one of B.C.’s most established real estate developers. In Vancouver, their target demographic consists of an ethnically-diverse population; Polygon wanted to reach foreign investors from China, as well as their large Chinese North American audience. They came to us with a challenge: to increase their exposure in the Chinese online marketplace while delivering a lower cost per sale.

Helping Polygon Homes navigate the international realm.

With the fluency and social know-how of native Chinese speakers, we crafted a strategy to achieve Polygon’s goals.

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