Have you ever wondered why your site receives thousands of visits a day but continues to result in a low number of signups, leads or purchases? A site can look fantastic and be well optimized to appear in the search engines but many companies and organizations tend to overlook the most important part of developing a website – website usability.
Ensuring your website is “user-friendly” will not only translate into a better overall user experience but will also impact your websites overall performance and bottom line. For example, after optimizing a key landing page, our client, Info-Tech, saw a 61% jump in conversion rate and an amazing 375% jump in ROI.
So…where do you start?
Website Usability Checklist for Beginners:
While usability affects practically every element of your website, the following list is a good place to start to ensure you’re on the right path to a user-friendly and revenue generating site:
Language and Content
- Are key page elements (ex. call-to-action) above the fold?
- Are your headings and links prominent, easy to follow and consistent?
- Is content scannable, easy to read and covers one topic at a time?
- Is the navigation consistent across all pages?
- Are the links appropriately named, clear and concise?
- Is there a link to the homepage on every page?
- Does your site take too long to load?
- How does your site render across all browsers and operating systems?
- Does your site have easy to find breadcrumbs?
- Are there any broken links?
- Is the homepage digestible in 5 seconds and indicate the sites purpose?
- Is your company contact information clearly visible and available on all pages?
- Are page layouts consistent and include a consistent logo?
System and User Feedback
- Can users easily get in touch with you?
- Are forms easy to use?
- Is there a “Help” Section?
- Are any of your forms resulting in errors that prevent visitors from submitting them?
By ensuring your site is consistent across all elements and that all important content is easy to find and digest, your website will be off to a great start in becoming user-friendly. In addition to going through the above checklist, check out some of these other tools that can help on your way to a usable website.
Additional Usability Tools:
- Heat Maps: these show you where users look at your site – literally. Click Heat offers a free heat map service that you upload to your server.
- GTMetrix: enter in your domain and this site will show what’s slowing you down.
- Google Analytics: look at your sites most popular content, where users are clicking and where users fall off the conversion funnel.
- Website Optimizer: website optimizer is another free service from Google that allows you to do website testing and experiments.
If you’re still a bit lost about what to do about your sites usability, or would like some more information please contact us! Additionally, take a look at the InfoTech case study to learn how our Website Usability services resulted in a 375% increase in ROI for the company.