The evening of September 13, 2011 was special…
Filled with anticipation, excitement and a whole array of emotions that are beyond words, my colleague, Lisa McClure and I started our journey to attend the Google Analytics Certified Partners (GACP) Summit 2011 in Mountain View, California.
The Google Analytics Certified Partner (GACP) program is a company level accreditation for companies like 6S Marketing who provide web analytics implementation, analysis and optimization services. The purpose of the GACP Summit is to bring together the certified industry professionals on an annual basis and share with them the latest features and innovations of Google Analytics that are yet to be released.
This year, the Summit was held at the Computer History Museum in Mountain View, CA, from September 14-15, 2011.
The information presented to us at the Summit was inspiring, and there were definitely numerous jaw-dropping moments. There were many instances where I had to tell myself to hold it together because of how amazing and resourceful some of these tools and product innovations will be, not only to our clients, but to the world of marketing.
Unfortunately, this information is still confidential. I’m itching to tell you all about it, but you’ll just have to stay tuned to the upcoming blog posts as these new features are released by Google.
All GACP Summit attendees were also given awesome swag such as the special edition Analytics Android and sweatshirts with Analytics tracking codes (which Lisa and I were happily modeling at the SFO, on our way back to Vancouver).
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Back at the 6S Marketing office, I’m left wondering how the engineers at Google were able to accomplish such amazing advancements with an already outstanding tool. Being a part of the GACP Summit, among some of the finest industry professionals was an unforgettable life experience.