The results are in. This Christmas, British Columbian adults are wishing most for technology gifts — more than books, music or even cash. Recently, 6S Marketing teamed up with Insights West to conduct a comprehensive survey of the province’s gift preferences. It turns out that the majority of us want to unwrap a shiny new iPad this season — Apple products continue to dominate our wish-lists. Parents of teens ranked tech gifts as their children’s number-one preferences, too. 23% of adults expect to receive at least one technology gift this season.
This survey provides an inside peek into the relevance of recent technology. To read all the results, including popularity rankings of current tech toys, make sure to view our survey on Insights West’s website.