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3 Ways to Optimize Promoted Tweets

Edit: Learn about how the developments in Twitter's New Ad Center can further optimize your Tweets! Twitter’s Promoted Products advertising platform is the perfect tool to drive real action and interaction during a cross-platform marketing campaign. The Promoted Products team…

FeedAptive

[row][column size=8 centered=1][/column][/row] We have all experienced it, or are currently experiencing it – information overload. As a generation of facebookers, tweeters, instagrammers, and txters, information is coming at us an alarming rate. It’s hard or impossible to process this…

Western Brands are Winning Fans on Chinese Twitter, Weibo

Since both Facebook and Twitter won’t make it over China’s Great Fire Wall, there are social networking platforms that are very similar to Facebook and Twitter in China. RenRen is the Facebook of China, and Weibo is the Twitter of…

The 5 C’s of Social Media

In a recent webinar hosted by Hootsuite’s Ben Watson and Hubspot’s Dan Zarrella, there was heavy emphasis placed on the disparity between the how/why brands are using social versus how/why consumers are using it. Companies are engaging on social with the…

How to Get Started with Twitter Advertising

Edit: View our post on Twitter's New Ad Center to learn about Twitter's latest ad developments. Are you thinking about setting up an ad campaign on Twitter? Here are some pointers on how to get started using Twitter advertising, also…

Article on the Adoption of Google+ in Canadian Business Journal

If you’re like many companies in Canada, you’re still trying to figure out how social media can help you with your business objectives. In addition, figuring out which social networks to use within your strategy and who will manage those…

Top Ways to Leverage Social Media in Recruiting

Companies are increasingly using social media in recruiting, a trend known as social recruiting. The 3 main platforms to leverage for sourcing candidates are LinkedIn, Facebook and Twitter. Finding candidates won’t happen overnight, though. You must set up your profiles…

Will CTV BC Bring Interactive TV to their New Morning Live Show?

I had the chance to sit down with the local TV station CTV British Columbia and their new morning show team and talk about how they plan to bring a fresh new spin on morning news in the Vancouver market.…

VIDEO: The New Social Media Impact on SEM

On September 23rd, I presented "The New Social Media Impact on SEM" on behalf of 6S Marketing at Social Media Week in Vancouver. The presentation discussed how Google+ is changing search engine marketing and optimization as well as how social…

The New Social Media Impact on SEM

UPDATE SEPT. 30, 2011 - View the video of the presentation. Chris Breikss from 6S Marketing presented "The New Social Media Impact on SEM" at Social Media Week in Vancouver and discussed how Google+ is changing search engine marketing and…

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