snapchat

6S Socialerts: Facebook’s Video Cover Photos, Instagram’s Sponsored Posts, and More

We understand the digital marketing world is busy and that things are always changing. To make your lives easier, we collect the top social media updates along with tips on how to add them to your strategy. Facebook experiments with…

Tips & Tricks for the Latest Video Formats: Live Video, Stories & 360

A recurring theme at the Social Media Marketing World conference in San Diego this year was the future of video, with emphasis on live video, social media “stories”, and 360 video formats. Although most digital marketers may have some knowledge…

How to Host an Instagram or Snapchat Takeover: A Guide for Brands

Brands are no longer driving online conversations on their own. Companies are handing over the reins of social media accounts to let influencers share their stories. From NHL players taking over Twitter to host Q&A sessions with fans, to models…

Major Ad Updates From Instagram, Snapchat, Facebook + Pinterest

Although we’re only one month into 2017, several advertising opportunities are either being tested or have already rolled out across various social media channels. These exciting changes will affect the ways in which advertisers reach their audience, convey messaging, and…

Instagram Stories vs. Snapchat: Game On.

Since the inception of Snapchat a mere four years ago, it has taken the realm of social media by storm as the fastest-growing platform for social sharing. Here are a few factors as to why Snapchat is such a big…

Snapchat On-Demand Geofilters: The Next Big Thing in Branding

Snapchat’s on-demand geofilters allow any brand to take part in event-based activations. By creating and uploading customized filters, brands can drive awareness and engagement on a highly visible platform – in a contextually relevant and fun way. In public places,…

How Brands are Taking Snapchat by Storm for Super Bowl 50

We’re all used to seeing big brands invest in humorous or celebrity-endorsed TV commercials during the Super Bowl weekend. These TV spots sometimes seem to create more buzz than the actual game itself. With the rise of digital advertising, these…

RT @googlepartners: Only 2 weeks to go! Time to get ready for the #GooglePartnerSummit in NYC on September 28th 🎉 https://t.co/UOaKUiKcz9

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