ppc

3 New Remarketing with Analytics Scenarios that Will Help Boost your Conversions

Do you ever get the feeling that you are being followed online? Well, this may be the case, but it’s friendlier than it sounds. AdWords Remarketing list creation is the latest innovation to be added to Google Analytics – this…

Optimize your PPC Campaign for Back to School!

The back-to-school season is right around the corner, and with it comes the second-busiest shopping season of the year. Here are a few tactics you can add to your existing pay-per-click (PPC) campaign to ensure that it’s optimized for the…

I’m Getting Results from SEO, Can I Pause my PPC?

About a year ago, we wrote a post titled “SEO vs PPC: Which one should I use?” We discussed the strengths and weaknesses of search engine optimization (SEO) and pay-per-click (PPC) advertising to determine when each tactic was best used…

Sponsored Ads in Google Moving to Bottom of Search Results

Google has made some recent changes to improve the user experience when an ad auction is performed upon entering a search query. Now, the Sponsored ads that would typically appear to the right of the search engine results appear below…

Website Performance: The Need for Speed

If you are driving your car in a construction zone then you'd better make sure you are going slow, but when you're surfing the web you want to make sure you are going as fast as possible. Nowadays we are…

What is Google Adwords Remarketing?

Have you ever visited a website and then noticed ads for that same website on other websites? It’s almost like ads are following you around the Internet as you jump from website to website. Chances are that it is a…

LinkedIn Launches “New” Business Accounts

Today, LinkedIn launched new business account functionality that allows advertisers to create a separate account to manage ad campaigns. Until now, anyone wishing to advertise on LinkedIn had to manage ad campaigns through personal LinkedIn accounts, which for many companies…

New Facebook Advertising Feature: Interests Targeting by Topic

Today Facebook launched a new advertising feature called Interests Targeting which is an expansion of their already very good demographic and geographic targeting. This added functionality opens up a new dimension of advertising options that has been missing from Facebook's…

SEO vs PPC: Which One Should I Use?

6S Marketing is starting a brand new series of “X vs. Y” blog posts. Today is the first blog post in this series and it is on the topic: “SEO vs. PPC”. We (too) often hear the question: “I read…

RT @karolinakay_: Shoutout to the strong female panel of speakers at #VidTalks today 😇 @hootsuite @SunnyLenarduzzi @MicrosoftVan @HubSpot @…

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