mobile marketing

Google Releases New Canadian Mobile Statistics

Did you see our recent blog post/infographic on Canadian smartphone use statistics? We learned that two-thirds of BC residents own a smartphone, and 79% expect a good mobile experience from brands. Google also recently released their own report on Our…

Canadian Smartphone Use Statistics

Two-thirds (64%) of BC adults surveyed own a smartphone and are using their device an average of nearly two hours every day on a wide variety of activities. Importantly, 79% expect a good mobile experience from the brands they trust.…

Enhanced Campaigns for AdWords – Good or Bad?

On February 6th, Google announced Enhanced Campaigns for AdWords. This has caused a lot of uproar in the AdWords community, mostly around the lack of control search engine marketers will have with the new settings. We’re here to explain a…

How to Search-Optimize Your App in iTunes

Did you know that there are, on average, 850 app submissions to iTunes DAILY? With this number growing and the total active Apps in iTunes hovering around 764,000+, how do you get your app to show up in searches? App…

Infographic: Canadian Internet Usage Statistics on Mobile, Search and Social

Update: see recent social media usage statistics for British Columbia, as well as detailed Facebook usage statistics for Alberta! In September of 2012, I had the pleasure of attending the one-year anniversary of the Google Engage Canada Conference in Vancouver.…

Mobile Strategy and Marketing Course at UBC

This October, I will again be teaching the Mobile Strategy and Marketing course at the University of British Columbia (UBC). The course is part of the continuing education program with credit applicable to the UBC Certificate in Multimedia and Web…

Mobile Technology: Where it’s going next

Whether you like to admit it or not, your mobile phone is an extension of you.  Never at an arm’s length away your smartphone serves countless purposes; it’s your alarm clock, phone, calendar, camera, email and so much more. Heck,…

The Facebook IPO and the Monetization of Mobile (VIDEO)

[row][column size=8 centered=1][/column][/row] This afternoon I was interviewed on CTV News, National Affairs about the Facebook IPO. I woke up early to follow the market and trends, and even purchased some Facebook stock which promptly went down from my purchase…

Mobile Marketing Stats and more from the Google Engage Conference

EDIT: Google Engage Sept. 2012 Details Yesterday I attended the Google Engage conference in Vancouver attracted more than 200 digital marketing professionals from across Western Canada and beyond. The morning keynote was delivered by Chris O'Neill, Director of Google Canada,…

Social Media, Mobile and Your Business

Chris Breikss, President of 6S Marketing, presented to the Canadian Public Relations Society on June 21st, 2011, on Social Media, Mobile and how your business can use these mediums. With mainstream media and politicians using social media to communicate more…

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