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12 Tips to Get a Head Start on Holiday Email Marketing

‘Tis the season — to prepare your email marketing strategy for the holidays, that is. The online shopping season begins with a boom on Black Friday and expands even more on Cyber Monday (the most popular American online shopping day,…

Why You Should Be Segmenting Your Email Database

[row][column size=8 centered=1][/column][/row]   List segmentation targets your email marketing communications and increases the relevancy of your messages, thus leading to higher open and click-through rates, enhanced customer loyalty and ultimately, increased sales. Some of the top advantages of list…

8 Ways to Rock at Email Marketing

Email marketing is now so much more than simply distributing your content to a database of subscribers. It can provide you with powerful insights about who your subscribers are (literally by pulling in profile pictures from social networks!), which email…

How to Convert Email Subscribers to Twitter Followers and Facebook Likes

The best way to cross reference which users are on each social network is to start with your email database. You want to use your email database to help seed your social media accounts. Identify which social networks your email…

MailChimp Adds Social Pro Add-On

Back in March of this year, Kelly at 6S blogged about her favorite new toy Flowtown and how it integrates with MailChimp. Tomorrow it looks like MailChimp is adding a service to it's offering that includes features and functionality that…

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