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Unlock the Power of Data and Machine Learning to Reach New Audiences

Google hosted an event in Vancouver on March 1st, 2018 called "Decoding the New Consumer", which promised to help attendees unlock the power of data and machine learning to reach new audiences. This is an exciting topic for anybody working…

Google AMP + SEO = The Biggest SEO Change in Years

Google AMP is allowing companies to SEO optimize their websites in a brand new way for 2017 and may just rebirth the SEO industry. Search engine optimization (SEO) is a dirty phrase in many marketing and advertising circles, as it…

Top Ways to Optimize Google My Business Pages for SEO

Google My Business gives website owners access to free tools that help promote their business online and be found on Google Search and Google Maps. The Google My Business information increases visibility in search results for branded searches, and allows…

Check Your Site’s Mobile Ranking Readiness in 3 Minutes

Last month, Google announced that they were testing their mobile-first indexing. This means that the search ranking on mobile devices will differ from desktop. This makes total sense, as mobile users have surpassed desktop users since 2014, you would want…

Mobile, AI, VR, and More: The 2016 Google Partner Summit

As a Premier Google Partner, four members of our team had the privilege of attending the invite-only 2016 Google Partner Summit in San Francisco last week. Select agencies from more than 50 countries around the world gathered at the conference…

My Experience at Google’s Onboarding Bootcamp

Last week, our intern Isabella "Izzy" Bonnici had the opportunity to attend Google’s Onboarding Bootcamp for AdWords Fundamentals and Mobile Advertising. In this blog post, she shares her experience at the intensive two-day workshop at Google's headquarters, and what she…

Google Kills Off Right Hand Side Ads: What You Need to Know

There is a huge change happening at Google that you need to know about. In one of the most significant developments in search advertising in the past ten years, Google has made a big update to eliminate the sponsored listings…

The Ancient Art of Video Ads: What We Learned as “YouTube Gurus”

An Invitation to Insider Training This spring, YouTube beckoned 20 of Canada’s top digital marketers to Toronto to learn video marketing tactics straight from the masters themselves. I was very lucky to be one of the 20 nominated for this…

Google’s Mobile-Friendly Algorithm Update

Over the last few months, Google has been making announcements across all their channels about upcoming changes to mobile search results. As of April 21, 2015, Google officially updated algorithms to focus on serving more mobile-friendly search results. An official…

A Soaring Success: Superfly Ziplines Recognized in the 2014 Google eTown Awards

At 6S Marketing, one of our greatest joys is being able to lend our digital expertise to emerging businesses with strong ambition. We believe the internet holds uncapped potential for small and medium-sized businesses to grow. We've seen it happen…

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