google analytics

Pirelli wins Pixel Award for #HighwayZero Campaign

We are excited for our client, Pirelli, who have won the People's Champ Award in the 'Automotive and Transportation' category at the 2016 Pixel Awards! Read Pirelli's press release. The Pixel Awards are an international awards program honoring exceptional design…

Believe in Your Data

As marketers, data should be the principal driver for the decisions you make and should be the basis of any initiatives you create. The more data you have, the more you can analyze information to make accurate decisions and predictions.…

Highlights from #GASummit2015

June 9 & 10, 2015 marked the annual gathering of digital minds for the Google Analytics Summit, an event centered on Google’s cutting edge Analytics innovations for the coming year. As a long-time Google Partner, 6S Marketing was invited again…

Google Tag Manager: Focus on Marketing Instead of Marketing Technology

The new Google Partners program launched in May 2013, and 6S Marketing became one of the first Canadian marketing agencies to receive the new Partners badge. As a Google Partner Agency, 6S is always at the forefront of industry innovation,…

Highlights from the Google Analytics Summit 2014

As a Google Partner, 6S Marketing received two invites to the Google Analytics Summit 2014. Myself and fellow Internet Marketing Strategist, Courtenay Ledding, were given the opportunity to go this year. The event took place at the Intercontinental Hotel in…

Keyword Data is Dead. Long Live Keyword Data

Google has pulled the organic keywords that people use to find your site from Google Analytics, and has replaced them with ‘not provided’. As of today, ‘not provided’ is rolling out for every single search query for organic traffic in…

Universal Analytics: The Future of Tracking Business

Google Analytics has long been known as a tool to understand traffic on your website. Well, that has started to change. Last month Google Analytics released one of its most ambitious updates in years to the platform, called Universal Analytics.…

VEGA: A Fresh Start

Have you made any resolutions for 2013? Regeneration is always the popular theme of a new year, and no company embodies that ideal more than Vega. Vega promotes full-body 'cellular restoration' through clean, plant-based nutritional supplements. In 2012, their website…

Highlights from the Google Analytics Partner Summit

As a digital agency, if we aren't driving conversions we aren't doing our job. Online conversions are easy to track and it’s easy to see when digital efforts are working, right? Wrong – online conversions can be harder to track…

3 New Remarketing with Analytics Scenarios that Will Help Boost your Conversions

Do you ever get the feeling that you are being followed online? Well, this may be the case, but it’s friendlier than it sounds. AdWords Remarketing list creation is the latest innovation to be added to Google Analytics – this…

RT @StrategyOnline: Marketing leaders expect to grow their teams in 2018: study https://t.co/9I5QYhOw7p

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