Google AdWords

Google Announces Expanded Text Ads and More

2016 has been a year of monumental change for AdWords. We’ve seen the removal of right-hand side ads to make the Google experience more consistent across devices, the addition of new Sitelinks, such as Price Extensions, and the automatic counting…

The Top 3 AdWords Optimization Tips, Straight From Google

6S Marketing is a proud Google Partner, and each quarter we participate in sweet competitions with even sweeter prizes. This past quarter, we won an incredible day of AdWords optimization training by beating out all other Canadian agencies in new…

My Experience at Google’s Onboarding Bootcamp

Last week, our intern Isabella "Izzy" Bonnici had the opportunity to attend Google’s Onboarding Bootcamp for AdWords Fundamentals and Mobile Advertising. In this blog post, she shares her experience at the intensive two-day workshop at Google's headquarters, and what she…

Pirelli wins Pixel Award for #HighwayZero Campaign

We are excited for our client, Pirelli, who have won the People's Champ Award in the 'Automotive and Transportation' category at the 2016 Pixel Awards! Read Pirelli's press release. The Pixel Awards are an international awards program honoring exceptional design…

Google Kills Off Right Hand Side Ads: What You Need to Know

There is a huge change happening at Google that you need to know about. In one of the most significant developments in search advertising in the past ten years, Google has made a big update to eliminate the sponsored listings…

Free $300 Google AdWords Credits for New Advertisers

We have a stack of fresh $300 Google advertising credits for NEW advertisers. If you have thought about advertising in Google before, but have yet to try it, this is a great chance to get $300 in free Google advertising…

Great New Google Features

As the old adage goes, a picture says a thousand words. It's a sentiment especially relevant the digital world - Google's AdWords platform recently launched a beta release of Image Extensions, signifying that images can readily convey details that text…

Enhanced Campaigns for AdWords – Good or Bad?

On February 6th, Google announced Enhanced Campaigns for AdWords. This has caused a lot of uproar in the AdWords community, mostly around the lack of control search engine marketers will have with the new settings. We’re here to explain a…

MEC: Summiting the E-commerce Mountain

The rush of a new year often means one thing: it's time to tackle goals. Whether you dream of reaching the peak of the Canadian Rocky Mountains, or aspire to boost your business's revenue by double, planning and training for…

Getting Started with Lead Generation

Digital marketing is very much focused on direct response and lead generation. Unlike creative campaigns, where the goal may be to increase brand recall or purchase intent, digital marketing tactics are highly effective at driving qualified sales-ready traffic and ecommerce…

RT @verge: Instagram reportedly launching ‘IGTV’ video hub for online creators later today https://t.co/b3k7ZONJPdhttps://t.co/SMD4sdfip6

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