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Topshop Canada: Integrating Experiential Marketing and Social Media

October was an exciting month for fashion-forward Vancouver and Toronto—it promised the opening of two new Topshop locations! With countless trends to showcase, Topshop Canada was eager to spread the word. 6S Marketing and brand.LIVE Management Group partnered to introduce…

Infographic: Canadian Internet Usage Statistics on Mobile, Search and Social

Update: see recent social media usage statistics for British Columbia, as well as detailed Facebook usage statistics for Alberta! In September of 2012, I had the pleasure of attending the one-year anniversary of the Google Engage Canada Conference in Vancouver.…

Red Truck Beer: An Experiential Social Media Activation

read the case study Social media marketing of your content can lead to awesome amplification. With this in mind, Red Truck Beer partnered with 6S for a unique campaign that had an integrated experiential social media activation. A proud Vancouver based…

#5PayForward – How 6S Marketing Created a Mini Social Video Movement in 1 Afternoon

Social Video has taken the campaign world by storm in 2012, as illustrated by one of our recent blog posts. Brands are leaping onboard and holding on for the ride as they toy with social video apps like Social Cam…

The 5 C’s of Social Media

In a recent webinar hosted by Hootsuite’s Ben Watson and Hubspot’s Dan Zarrella, there was heavy emphasis placed on the disparity between the how/why brands are using social versus how/why consumers are using it. Companies are engaging on social with the…

The Facebook IPO and the Monetization of Mobile (VIDEO)

[row][column size=8 centered=1][/column][/row] This afternoon I was interviewed on CTV News, National Affairs about the Facebook IPO. I woke up early to follow the market and trends, and even purchased some Facebook stock which promptly went down from my purchase…

Facebook Marketing Secrets

Following the highly anticipated SMEI Facebook marketing event last year, Alfredo Tan, Senior Director at Facebook, returns to Vancouver for a second time for the SMEI Facebook Marketing Secrets event, taking place on March 22nd at the Terminal City Club…

Article on the Adoption of Google+ in Canadian Business Journal

If you’re like many companies in Canada, you’re still trying to figure out how social media can help you with your business objectives. In addition, figuring out which social networks to use within your strategy and who will manage those…

Advertising Week 2012: Events To Look Forward To

[row][column size=8 centered=1][/column][/row]   Advertising Week 2012 is taking place in Toronto this month from the 23rd – 27th. The annual event is Canada’s largest ad industry gathering and brings together many of the ad-world’s top thought leaders. The week…

Top Ways to Leverage Social Media in Recruiting

Companies are increasingly using social media in recruiting, a trend known as social recruiting. The 3 main platforms to leverage for sourcing candidates are LinkedIn, Facebook and Twitter. Finding candidates won’t happen overnight, though. You must set up your profiles…

#AdWords Keyword Planner update appears to be rolling out in the new interface https://t.co/f2VM2lnLQH

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