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Major Ad Updates From Instagram, Snapchat, Facebook + Pinterest

Although we’re only one month into 2017, several advertising opportunities are either being tested or have already rolled out across various social media channels. These exciting changes will affect the ways in which advertisers reach their audience, convey messaging, and…

Social Prospecting: How to Find Leads with Social Media

Think of social media like the Wild West: there's opportunity everywhere, but it takes the right know-how to strike gold. Social prospecting is the art of seeking new leads through social media. It may sound simple enough, but there's an…

Broadcast Your Life with ‘Facebook Live’

With the continued rise in video advertising and the need for brands to further connect with their audience, both Meerkat and Periscope have recently been providing successful livestreaming video platforms. These platforms allow brands and users to upload video content,…

Facebook Organic Reach – Have You Noticed the Decrease?

Have you noticed lately that your Facebook Business Page has been receiving fewer likes? Where did all the comments go? Feeling a bit chilly out there? You're not alone. Over the past months, Facebook has been slowly limiting the organic…

Facebook to Monetize WhatsApp Through Mobile Advertising

Today's shocking news is Facebook's $19B acquisition of WhatsApp (Mashable), the popular mobile messaging app (that's B as in billion, not Bitcoin). According to the filing, Facebook has agreed to pay $12 billion in stock and $4 billion in cash…

Targeting Moms with FBX Advertising

Last week, eMarketer released an article that announced that "Moms are the most socially engaged demographic in Canada" and pulled data from the "Canadian Digital Mom 2012 Report" which was commissioned by Mom Central Consulting (MCC). So how can marketers…

New w/ Facebook: AdRoll + Lookalike

Advertising on Facebook just got a whole lot more exciting. In this blog post, we'll run through two new features which promise great results for gaining conversions and publicity through the platform. AdRoll Retargeting AdRoll uses the Facebook interface to…

Shocker! Social Media Extremely Popular in B.C., According to New Survey

You likely have a favourite social media platform. Whether you're an expert Tweeter, Tumblr pro or flourishing Facebooker, social media has evolved to create an option for everyone. So — what's the province's top pick? And just how much have…

75% of Albertan Adults are on Facebook

Here's a big question. Just how many people are you reaching with your Facebook posts? And why do people gravitate towards the platform more than traditional media — print, television, radio? Perhaps the biggest question is...what makes Facebook so compelling?…

Polygon Homes: A Cross-Cultural Triumph

It’s impossible to deny Canada’s multicultural roots. From unique clothing styles to exotic cuisine, our country is brimming with a variety of nationalities. Accordingly, Canada’s international market is as vast as our country itself. So, what’s better than a multi-faceted…

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