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6S Socialerts: Facebook’s Video Cover Photos, Instagram’s Sponsored Posts, and More

We understand the digital marketing world is busy and that things are always changing. To make your lives easier, we collect the top social media updates along with tips on how to add them to your strategy. Facebook experiments with…

Tips & Tricks for the Latest Video Formats: Live Video, Stories & 360

A recurring theme at the Social Media Marketing World conference in San Diego this year was the future of video, with emphasis on live video, social media “stories”, and 360 video formats. Although most digital marketers may have some knowledge…

6S Socialerts

We understand the digital marketing world is busy and that things are always changing. To make your lives easier, we’re collecting the top social media updates and presenting tips on how to add them to your social strategy. Instagram tests…

Facebook’s Newest Custom Audience Offerings

Just a few months into 2017, social media has been headlining major digital ad changes as we recapped in February. Facebook has recently kicked it up a notch — expanding their targeting capabilities with new Custom Audiences that focus strictly…

Major Ad Updates From Instagram, Snapchat, Facebook + Pinterest

Although we’re only one month into 2017, several advertising opportunities are either being tested or have already rolled out across various social media channels. These exciting changes will affect the ways in which advertisers reach their audience, convey messaging, and…

Social Prospecting: How to Find Leads with Social Media

Think of social media like the Wild West: there's opportunity everywhere, but it takes the right know-how to strike gold. Social prospecting is the art of seeking new leads through social media. It may sound simple enough, but there's an…

Broadcast Your Life with ‘Facebook Live’

With the continued rise in video advertising and the need for brands to further connect with their audience, both Meerkat and Periscope have recently been providing successful livestreaming video platforms. These platforms allow brands and users to upload video content,…

Facebook Organic Reach – Have You Noticed the Decrease?

Have you noticed lately that your Facebook Business Page has been receiving fewer likes? Where did all the comments go? Feeling a bit chilly out there? You're not alone. Over the past months, Facebook has been slowly limiting the organic…

Facebook to Monetize WhatsApp Through Mobile Advertising

Today's shocking news is Facebook's $19B acquisition of WhatsApp (Mashable), the popular mobile messaging app (that's B as in billion, not Bitcoin). According to the filing, Facebook has agreed to pay $12 billion in stock and $4 billion in cash…

Targeting Moms with FBX Advertising

Last week, eMarketer released an article that announced that "Moms are the most socially engaged demographic in Canada" and pulled data from the "Canadian Digital Mom 2012 Report" which was commissioned by Mom Central Consulting (MCC). So how can marketers…

RT @googlepartners: Only 2 weeks to go! Time to get ready for the #GooglePartnerSummit in NYC on September 28th 🎉 https://t.co/UOaKUiKcz9

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