email marketing

Canada’s New Anti-Spam Laws Spell Crackdown for Email Marketers

July 1st 2014 marked a big day in Canada. Yes, it was our country's 147th birthday — however, if you're a digital marketer, the date signifies much more than relaxing with a Molson under red-and-white fireworks (or whatever Canucks actually…

5 Tools To Make You a Better Digital Marketer

In the digital marketing world, everything moves at the speed of technology. It's hard to keep on top of things, let alone manage everything thatcomes your way throughout the day. Here are five tools that will help you manage your…

Why RSS-to-Email is a Marketer’s Dream Come True!

RSS stands for “Really Simple Syndication” and creates a really easy and effective way for marketers to share their content with the world – almost effortlessly.  RSS feeds are generally found on blogs, news websites, video websites or where content…

5 Tips for Hiring an Email Marketing Agency

Being as connected of a society as we are, the majority of us use email every day as our main method of communication. It’s the first thing we look at when we wake up, and it’s one of the last…

Why You Should Be Segmenting Your Email Database

[row][column size=8 centered=1][/column][/row]   List segmentation targets your email marketing communications and increases the relevancy of your messages, thus leading to higher open and click-through rates, enhanced customer loyalty and ultimately, increased sales. Some of the top advantages of list…

8 Ways to Rock at Email Marketing

Email marketing is now so much more than simply distributing your content to a database of subscribers. It can provide you with powerful insights about who your subscribers are (literally by pulling in profile pictures from social networks!), which email…

Which Internet Marketing Service is Right for Me?

Is your website appearing in the first page of results in Google? Perhaps you’d like to know more about what visitors are doing on your site? Can you understand, analyze and act on the data your current Analytics software delivers?…

MailChimp Adds Social Pro Add-On

Back in March of this year, Kelly at 6S blogged about her favorite new toy Flowtown and how it integrates with MailChimp. Tomorrow it looks like MailChimp is adding a service to it's offering that includes features and functionality that…

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