cpc

Great New Google Features

As the old adage goes, a picture says a thousand words. It's a sentiment especially relevant the digital world - Google's AdWords platform recently launched a beta release of Image Extensions, signifying that images can readily convey details that text…

Enhanced Campaigns for AdWords – Good or Bad?

On February 6th, Google announced Enhanced Campaigns for AdWords. This has caused a lot of uproar in the AdWords community, mostly around the lack of control search engine marketers will have with the new settings. We’re here to explain a…

MEC: Summiting the E-commerce Mountain

The rush of a new year often means one thing: it's time to tackle goals. Whether you dream of reaching the peak of the Canadian Rocky Mountains, or aspire to boost your business's revenue by double, planning and training for…

Optimize your PPC Campaign for Back to School!

The back-to-school season is right around the corner, and with it comes the second-busiest shopping season of the year. Here are a few tactics you can add to your existing pay-per-click (PPC) campaign to ensure that it’s optimized for the…

I’m Getting Results from SEO, Can I Pause my PPC?

About a year ago, we wrote a post titled “SEO vs PPC: Which one should I use?” We discussed the strengths and weaknesses of search engine optimization (SEO) and pay-per-click (PPC) advertising to determine when each tactic was best used…

To Display Advertise or Not? That is the Question!

On Wednesday May 23rd 2012 I attended the BCAMA Vision Conference in Vancouver, BC. The theme of the conference this year was “liquid content” or creating ideas (content) so contagious they cannot be contained. Speakers included Leonard Broady, Terry McBride,…

Monthly Paid Search Advertising Checklist

Managing a paid search advertising account (also referred to as cost per click or pay per click) is not always an easy job. They can be large, filled with countless keywords, Ad Groups, and Campaigns. Below is a basic monthly paid search advertising…

Is Your Company Advertising on Explicit Websites by Accident?

If your organization uses display advertising on the Google Display Network, chances are your ads are being shown on websites that aren't relevant to your advertising goals. This happens because Google has a vast network of millions of sites in its advertising…

Offer Extensions: How To Guide for AdWords Setup

Last week, we introduced Google's new Offer Extensions, what it is, and how you can use it. Today, we will talk about the business implications of this new type of extension and how it will impact brands, businesses and marketers…

Adwords Offer Extensions Allow You to Add Coupons, Discounts & Rebates to your Advertising Campaigns

Offer Extensions: New Ad Extension for AdWords One of Google’s latest ad innovations is the new Offer Extensions for Google AdWords. This blog post will introduce what Offer Extensions is, what it can do and why you need it in…

5 Tips for Creating a Frictionless Mobile Experience for eCommerce https://t.co/3p5wuFQGUz by @kperezseohttps://t.co/geubQtuRP6

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