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Facebook to Monetize WhatsApp Through Mobile Advertising

Today's shocking news is Facebook's $19B acquisition of WhatsApp (Mashable), the popular mobile messaging app (that's B as in billion, not Bitcoin). According to the filing, Facebook has agreed to pay $12 billion in stock and $4 billion in cash…

Twitter’s New Ad Center

You're probably already familiar with Twitter's Promoted Products, the platform's advertising options. If so, you should be getting excited about the launch of the new Twitter Ad Center! Read on to discover how this development will improve analytics sourcing, campaign…

Oreo Overtakes the Super Bowl

Did you read our blog post on our Top 5 Super Bowl XLVII Commercials Using Social Media? It appears we should add a new player to the list: Oreo. Their social media team took advantage of the Super Bowl's unexpected…

Chris Breikss Talks Super Bowl Ads on Global TV

We're a mere three days away from the biggest sports event in North America: the Super Bowl. As everyone knows, football's only half the battle. Big-name brands are fighting it out to reach the Super Bowl audience, which is expected…

Top 5 Super Bowl XLVII Commercials Using Social Media

It doesn't matter if you like football or not, the Super Bowl is one of the top-viewed programs in history. Last year 111.3 million people tuned in to see the Giants beat the Patriots 21 to 17. I'm American so I'm…

RT @StrategyOnline: Marketing leaders expect to grow their teams in 2018: study https://t.co/9I5QYhOw7p

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