SEO for Google Places using Rich Snippets and Microdata

Google has introduced new documentation for webmasters and SEO professionals to better communicate business information and label content. Using new HTML5 microdata specifications your website can better ‘feed’ information in the following categories:

  1. Businesses and Organizations
  2. Products
  3. Reviews
  4. Events
  5. People
  6. Recipes
  7. Video

In an increasing effort to communicate business information these new tools are awesome and are a major advancement in SEO.

Here is the recommended reading:

Rich Snippets for Local Search:
Structured Data:


This is an example of a review of a business (Rodney’s Oyster House in Vancouver, BC).

Rodney’s Oyster House
Located at 1228 Hamilton Street, Vancouver, BC.
<a href=””></a>
Reviewed by Chris Breikss.
Rated: 9/10 (Excellent)

As well as the review itself (the name of the reviewer and the rating), this review also contains information about the subject of the review (the business name and address).

Here’s the same HTML code marked up with microdata:

<div itemscope itemtype=””>
<span itemprop=”itemreviewed” itemscope itemtype=””>
<span itemprop=”name”>Yaletown Brewing Company</span>
Located at
<span itemprop=”address” itemscope itemtype=””>
<span itemprop=”street-address”<1228 Hamilton Street</span>
<span itemprop=”locality”<Vancouver</span>,
<span itemprop=”region”<BC</span>.
<a href=”” itemprop=”url”></a>
Reviewed by <span itemprop=”reviewer”>Chris Breikss</span>.
<span itemprop=”rating” itemscope itemtype=””>
<span itemprop=”value”>9</span>/
<span itemprop=”best”>10</span> (Excellent)

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