Starring in a follow-up segment on this week’s episode of CBC’s Dragons’ Den, 6S Marketing clients and young entrepreneurs are giving us an update on how business is booming.
Back in November, 6S worked with the Screamin Brothers to create a comprehensive and coordinated digital marketing strategy that included creative content, Facebook and Twitter advertising execution, social media remarketing, custom landing pages, and hashtag leveraging.
The social media strategy was executed in real-time during the Screamin Brothers’ debut on Dragons’ Den Student Special. Results were impressive: social media followers of the youth entrepreneurs more than tripled during the campaign, and the Screamin Brothers website had an additional 17,500 pageviews in a few short hours.
Strategic social media advertising targeted users by hashtags, interests, and locations. A complementary AdWords campaign also directed viewers to a custom landing page, which was optimized for conversions. This multi-faceted plan ensured that fans of Dragons’ Den could easily find and follow the Screamin Brothers’ story on their favorite social media channel, including Facebook, Twitter, Instagram, and Pinterest.
Screamin Brothers’ frozen treats are now available in 250 stores across Canada, including Whole Foods, and are on track to produce $450,000 in sales — triple the sales that landed them a six-figure deal on Dragons’ Den. They also have more than 6,000 engaged followers on Facebook and 1,100 followers on Twitter, keeping in touch with the Screamin Brothers’ philanthropic story.
To see how the Screamin Brothers are doing now — and see some familiar 6S Marketing faces including Chris Breikss and Ryan Thrasher – check out the exclusive extended follow-up episode available online.