We are excited to announce that 6S Marketing has been chosen to lead the website migration, SEO, and analytics strategy for RBC GranFondo Whistler, one of the largest Gran Fondo races in North America. Originating in Italy in 1970, it is a type of long-distance road bicycle ride and roughly translates to English as “Big Ride”.
6S will provide a full website migration strategy to ensure that RBC GranFondo’s transition to a new site goes as smoothly as possible. Our pre-migration plan will focus on user experience, site architecture, and technical SEO, which is vitally important for achieving high rankings, so we will ensure the new site adheres to Google’s guidelines.
We will also develop a customized Google Analytics strategy to help RBC Granfondo track its various KPIs and conversions. Lastly, the strategy also includes content recommendation for RBC GranFondo’s new event, RBC GranFondo Silicon Valley, to ensure that the 2019 event is off to a great start.
Our sister agency, Drive Digital, will be designing and launching RBC GranFondo’s new website and will work closely with us to implement the SEO and Analytics strategies.