We are excited to announce that 6S Marketing has been named the strategic digital marketing agency of record for COBS Bread, a leading bakery franchise that is hungry for growth across North America. Read the press release.
6S will provide strategy on both consumer marketing and franchisee recruitment. We have been tasked with leading COBS Bread’s digital marketing and advertising, including brand, creative, and media, as well as growing the brand’s social media channels. The win follows a competitive review with agencies across the United States and Canada.
6S Marketing’s sister agency, Drive Digital, was awarded the contract to launch COBS Bread’s new website. “We look forward to the partnership with 6S and Drive to enhance our strategic capabilities and deliver a more personalized customer experience to drive the growth of the brand,” said Brad Bissonnette, VP of Marketing & Franchise Recruitment for COBS Bread.
COBS Bread started in 1980 in Australia but has grown rapidly in recent years, and now has 97 locations across Canada. As the brand plans to grow to 250 locations over the next five years, 6S is committed to helping shape and develop the digital marketing initiatives involved in the expansion plan. Read more.