video

TrueView for Action: Using YouTube Advertising for Performance

At the annual YouTube Pulse event in Toronto, we got a glimpse of a slew of new products — both on the consumer side and the advertiser side. For Consumers The platform is partnering with content creators, celebrities, and world-class…

Event Announcement: Sharing the Secrets of Social Media Video Success

We've all watched videos on social media. Whether they’re life hacks, “how-to” guides, or simply cute kittens — they’ve become an inescapable part of our day-to-day lives. But have you ever considered making social media video part of your digital…

Tips & Tricks for the Latest Video Formats: Live Video, Stories & 360

A recurring theme at the Social Media Marketing World conference in San Diego this year was the future of video, with emphasis on live video, social media “stories”, and 360 video formats. Although most digital marketers may have some knowledge…

Google Goes Head-to-Head With Traditional TV Providers, Launching ‘YouTube TV’

YouTube will soon be competing with traditional cable providers by offering online TV viewing services through their channel. Over the last two years, YouTube has been working on refining their YouTube TV offering; in the next few months, select U.S.…

Small Business, Big Content: How YouTube is Helping SMBs

Brands have long since realized that video is a vital medium to advertise in. While production comes pretty easily for businesses with big-name budgets, it’s the little guys who often struggle with cost. Many small to medium-size businesses are hesitant…

RT @verge: Instagram reportedly launching ‘IGTV’ video hub for online creators later today https://t.co/b3k7ZONJPdhttps://t.co/SMD4sdfip6

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