social media

Tips & Tricks for the Latest Video Formats: Live Video, Stories & 360

A recurring theme at the Social Media Marketing World conference in San Diego this year was the future of video, with emphasis on live video, social media “stories”, and 360 video formats. Although most digital marketers may have some knowledge…

6S Socialerts

We understand the digital marketing world is busy and that things are always changing. To make your lives easier, we’re collecting the top social media updates and presenting tips on how to add them to your social strategy. Instagram tests…

Facebook’s Newest Custom Audience Offerings

Just a few months into 2017, social media has been headlining major digital ad changes as we recapped in February. Facebook has recently kicked it up a notch — expanding their targeting capabilities with new Custom Audiences that focus strictly…

Getting Social with 6S: Introducing Carolina Horna

6S is growing our social media team! Since 2000, our strengths have always been in paid media and SEO, but now we’re getting back to our roots with social strategy, community management, content creation, and more. Read on to learn…

How to Host an Instagram or Snapchat Takeover: A Guide for Brands

Brands are no longer driving online conversations on their own. Companies are handing over the reins of social media accounts to let influencers share their stories. From NHL players taking over Twitter to host Q&A sessions with fans, to models…

Major Ad Updates From Instagram, Snapchat, Facebook + Pinterest

Although we’re only one month into 2017, several advertising opportunities are either being tested or have already rolled out across various social media channels. These exciting changes will affect the ways in which advertisers reach their audience, convey messaging, and…

Developing a Digital Marketing Strategy For Millennials

Everyone wants to know, “How do we market to millennials”? Regardless of who you are, you need to understand the biggest generation in history and what you can do to connect with them. Millennials are widely defined as those born…

Report: 2017 Digital Marketing Trends

2017 is a promising year for all things digital marketing — the online landscape will continue to evolve at a rapid pace that can rival New Year’s fireworks. Consider this article a countdown to cutting-edge developments: think augmented reality and…

Keeping Up with Key Influencers: A Marketing Guide

As the old saying goes, a picture is worth a thousand clicks (if it comes from the right person, that is). From subtly-sponsored posts on Instagram to Kanye as the face of Balmain, attaching a public figure to your brand…

Instagram Stories vs. Snapchat: Game On.

Since the inception of Snapchat a mere four years ago, it has taken the realm of social media by storm as the fastest-growing platform for social sharing. Here are a few factors as to why Snapchat is such a big…

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