search engine marketing

Think Shopping: 5 Tips for Creating a Frictionless Mobile Experience

At last week’s Think Shopping, a premier Google thought leadership event in Toronto focused on retail, we got a glimpse of product innovations, key industry trends, and new ways that brands can overcome the challenges of an evolving retail landscape…

TrueView for Action: Using YouTube Advertising for Performance

At the annual YouTube Pulse event in Toronto, we got a glimpse of a slew of new products — both on the consumer side and the advertiser side. For Consumers The platform is partnering with content creators, celebrities, and world-class…

COBS Bread: Translating an Amazing In-Store Experience into an Online Campaign

“What does this website smell like?” It’s not the kind of question you get asked every day, but it's just one example of the thought process that went into our project with COBS Bread. The national bakery chain, which has…

We’re Shortlisted for the Google Premier Partner Awards

6S Marketing is proud to be recognized as a finalist for the Search Innovation Award in this year’s highly competitive Google Premier Partner Awards. Read the press release. At the end of the month, Chris Breikss, President & CEO, and…

Building the Relationship Between Offline & Online to Improve Local SEO

We are amidst an exciting time for local marketing. As we had previously mentioned, trends in digital marketing for 2017 such as Big Data, augmented reality, and beacons will continue to shift the way users are engaged with and discover…

Google AMP + SEO = The Biggest SEO Change in Years

Google AMP is allowing companies to SEO optimize their websites in a brand new way for 2017 and may just rebirth the SEO industry. Search engine optimization (SEO) is a dirty phrase in many marketing and advertising circles, as it…

Top Ways to Optimize Google My Business Pages for SEO

Google My Business gives website owners access to free tools that help promote their business online and be found on Google Search and Google Maps. The Google My Business information increases visibility in search results for branded searches, and allows…

Mobile, AI, VR, and More: The 2016 Google Partner Summit

As a Premier Google Partner, four members of our team had the privilege of attending the invite-only 2016 Google Partner Summit in San Francisco last week. Select agencies from more than 50 countries around the world gathered at the conference…

Key Takeaways from the IAB Canada Digital Marketing Summit

The IAB Canada Digital Marketing Summit (formerly the Roadshow) took place on October 17th, where digital marketers across Western Canada were invited for updates on digital research, viewability, ad blocking, and future trends. Key speakers included ComScore, EyeReturn, and Native…

Happy CRO Day!

In honor of Unbounce’s CRO Day, we thought we’d share some of our experiences with conversion rate optimization and landing pages, why we love it, and how we integrate these concepts with your overall digital strategy. Why CRO Works for…

RT @verge: Instagram reportedly launching ‘IGTV’ video hub for online creators later today https://t.co/b3k7ZONJPdhttps://t.co/SMD4sdfip6

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