mobile & local

Building the Relationship Between Offline & Online to Improve Local SEO

We are amidst an exciting time for local marketing. As we had previously mentioned, trends in digital marketing for 2017 such as Big Data, augmented reality, and beacons will continue to shift the way users are engaged with and discover…

Top Ways to Optimize Google My Business Pages for SEO

Google My Business gives website owners access to free tools that help promote their business online and be found on Google Search and Google Maps. The Google My Business information increases visibility in search results for branded searches, and allows…

Developing a Digital Marketing Strategy For Millennials

Everyone wants to know, “How do we market to millennials”? Regardless of who you are, you need to understand the biggest generation in history and what you can do to connect with them. Millennials are widely defined as those born…

Report: 2017 Digital Marketing Trends

2017 is a promising year for all things digital marketing — the online landscape will continue to evolve at a rapid pace that can rival New Year’s fireworks. Consider this article a countdown to cutting-edge developments: think augmented reality and…

Check Your Site’s Mobile Ranking Readiness in 3 Minutes

Last month, Google announced that they were testing their mobile-first indexing. This means that the search ranking on mobile devices will differ from desktop. This makes total sense, as mobile users have surpassed desktop users since 2014, you would want…

Mobile, AI, VR, and More: The 2016 Google Partner Summit

As a Premier Google Partner, four members of our team had the privilege of attending the invite-only 2016 Google Partner Summit in San Francisco last week. Select agencies from more than 50 countries around the world gathered at the conference…

Key Takeaways from the IAB Canada Digital Marketing Summit

The IAB Canada Digital Marketing Summit (formerly the Roadshow) took place on October 17th, where digital marketers across Western Canada were invited for updates on digital research, viewability, ad blocking, and future trends. Key speakers included ComScore, EyeReturn, and Native…

Top 5 Ways to Hack Pokémon GO to Evolve Your Business

Customers – You Gotta Catch 'Em All Since the launch of Pokémon GO on July 6, the real world and the Pokémon world have fused into one synonymous place for fun. In Niantic Labs' augmented reality mobile game, players explore their surroundings…

YouTube Bumper Ads: Six Seconds of Snackable Content

Video content consumption is continuously evolving and YouTube is paying close attention. With the increasing shifts to mobile video viewing, YouTube has announced the release of their new mobile friendly “Bumper” ads and updates to the YouTube mobile app home…

Pirelli wins Pixel Award for #HighwayZero Campaign

We are excited for our client, Pirelli, who have won the People's Champ Award in the 'Automotive and Transportation' category at the 2016 Pixel Awards! Read Pirelli's press release. The Pixel Awards are an international awards program honoring exceptional design…

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