inbound

Applying Inbound Marketing Principles to Boost Your Employer Brand

Whether you’re an emerging startup or an established brand, hiring is critical to business growth. But finding the right employees for your business is not easy; the best people are not always actively seeking a new role — and if…

Inspired by INBOUND17: Highlights from Partner Day

HubSpot’s annual INBOUND Conference at the Boston Convention & Exhibition Center is an incredible opportunity to gain inspiration and hands-on knowledge for businesses of all sizes. With well-known and established keynote and spotlight speakers, and over 21,000 attendees from 100…

Lessons from #INBOUND16: How to Create Buyer Personas

We've learned how a sales and marketing aligned organization succeeds in the marketing game — with both teams on the same page, sales and marketing departments support and learn from one another. One of the first steps toward creating shared goals is the…

Lessons from #INBOUND16: The Team Sport of Selling

One of the key talking points at this year’s #INBOUND16 conference was sales and marketing — more specifically, the elusive relationship between the two. We learned that marketing teams work hard to generate leads for their sales organizations, but 79% of leads…

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