Two-thirds (64%) of BC adults surveyed own a smartphone and are using their device an average of nearly two hours every day on a wide variety of activities. Importantly, 79% expect a good mobile experience from the brands they trust.
These Canadian smartphone use statistics come from the “Smartphone Insights Report”, developed by the market research firm, Insights West, and iamota, the mobile agency. The 26 page report is summarized in the infographic below and you can also download a PDF copy of the full report.
RE: Canadian Smartphone Use Statistics and Cell Usage