Posts by Vickie Hsieh

Vickie Hsieh

Vickie Hsieh

Vickie is 6S's Marketing Manager & Cultural Lead. She spearheads 6S's marketing initiatives and assists the sales team with business development. She also manages the agency's social media communities. Vickie is a graduate of Simon Fraser University's Faculty of Applied Sciences. She is an avid traveller, aspiring yogi, and breakfast food enthusiast. Vickie currently lives in Toronto.

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Getting Social with 6S: Introducing Carolina Horna

6S is growing our social media team! Since 2000, our strengths have always been in paid media and SEO, but now we’re getting back to our roots with social strategy, community management, content creation, and more. Read on to learn…

How to Host an Instagram or Snapchat Takeover: A Guide for Brands

Brands are no longer driving online conversations on their own. Companies are handing over the reins of social media accounts to let influencers share their stories. From NHL players taking over Twitter to host Q&A sessions with fans, to models…

Lessons from #INBOUND16: How to Create Buyer Personas

We've learned how a sales and marketing aligned organization succeeds in the marketing game — with both teams on the same page, sales and marketing departments support and learn from one another. One of the first steps toward creating shared goals is the…

Lessons from #INBOUND16: The Team Sport of Selling

One of the key talking points at this year’s #INBOUND16 conference was sales and marketing — more specifically, the elusive relationship between the two. We learned that marketing teams work hard to generate leads for their sales organizations, but 79% of leads…

Keeping Up with Key Influencers: A Marketing Guide

As the old saying goes, a picture is worth a thousand clicks (if it comes from the right person, that is). From subtly-sponsored posts on Instagram to Kanye as the face of Balmain, attaching a public figure to your brand…

12 Tips to Get a Head Start on Holiday Email Marketing

‘Tis the season — to prepare your email marketing strategy for the holidays, that is. The online shopping season begins with a boom on Black Friday and expands even more on Cyber Monday (the most popular American online shopping day,…

Top 5 Teachings from the State of Inbound Marketing Report

The inbound marketing game has received much attention of late, mainly due to its successes at capturing qualified leads. In fact, Forbes labeled inbound marketing as “downright essential” in 2016. What can we learn from the success of this strategy?…

What B2B Marketers Can Learn from Criteo’s Digital Campaigns

B2B, B2C, BRB, BB8 — we’ve heard our fair share of these acronyms, but do they deserve their relevance? Depending whom you ask, the answer is a resounding yes — and if you ask a marketer, the first two are…

Top 5 Ways to Hack Pokémon GO to Evolve Your Business

Customers – You Gotta Catch 'Em All Since the launch of Pokémon GO on July 6, the real world and the Pokémon world have fused into one synonymous place for fun. In Niantic Labs' augmented reality mobile game, players explore their surroundings…

Social Prospecting: How to Find Leads with Social Media

Think of social media like the Wild West: there's opportunity everywhere, but it takes the right know-how to strike gold. Social prospecting is the art of seeking new leads through social media. It may sound simple enough, but there's an…

What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy? https://t.co/SVA6TRvVmK via @HubSpot

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