Posts by Tina Star

Tina Star

Tina comes from a traditional media agency, with a strong background in digital media buying and planning. This includes experience with programmatic, network, mobile, video, and direct buys. As the agency’s YouTube Guru, Tina’s main focus is on video advertising and exploring new opportunities to best leverage this medium. In her spare time, she is a teaching assistant at RED Academy, helping instruct the Digital Marketing Foundations courses.

View more articles by Tina

Tips & Tricks for the Latest Video Formats: Live Video, Stories & 360

A recurring theme at the Social Media Marketing World conference in San Diego this year was the future of video, with emphasis on live video, social media “stories”, and 360 video formats. Although most digital marketers may have some knowledge…

Google Goes Head-to-Head With Traditional TV Providers, Launching ‘YouTube TV’

YouTube will soon be competing with traditional cable providers by offering online TV viewing services through their channel. Over the last two years, YouTube has been working on refining their YouTube TV offering; in the next few months, select U.S.…

Major Ad Updates From Instagram, Snapchat, Facebook + Pinterest

Although we’re only one month into 2017, several advertising opportunities are either being tested or have already rolled out across various social media channels. These exciting changes will affect the ways in which advertisers reach their audience, convey messaging, and…

Mobile, AI, VR, and More: The 2016 Google Partner Summit

As a Premier Google Partner, four members of our team had the privilege of attending the invite-only 2016 Google Partner Summit in San Francisco last week. Select agencies from more than 50 countries around the world gathered at the conference…

Key Takeaways from the IAB Canada Digital Marketing Summit

The IAB Canada Digital Marketing Summit (formerly the Roadshow) took place on October 17th, where digital marketers across Western Canada were invited for updates on digital research, viewability, ad blocking, and future trends. Key speakers included ComScore, EyeReturn, and Native…

Ad Blocking: What Brands and Advertisers Can Do

The threat of ad blocking has been a rising topic of interest over the last few years. The technology has caused publishers serious concern with how it might affect their revenue streams; brands also have shown hesitance in investing in…

Small Business, Big Content: How YouTube is Helping SMBs

Brands have long since realized that video is a vital medium to advertise in. While production comes pretty easily for businesses with big-name budgets, it’s the little guys who often struggle with cost. Many small to medium-size businesses are hesitant…

Instagram Business Profiles and Insights: What Brands Need to Know

Ever since Instagram first opened advertising to all businesses nine months ago, there have been significant changes to support businesses and advertisers. One area that has been lacking, however, is the reporting and available data. As digital marketers are well…

YouTube Bumper Ads: Six Seconds of Snackable Content

Video content consumption is continuously evolving and YouTube is paying close attention. With the increasing shifts to mobile video viewing, YouTube has announced the release of their new mobile friendly “Bumper” ads and updates to the YouTube mobile app home…

Key Takeaways from the CIMC Conference

Last week, our team joined hundreds of marketing professionals at the 2016 Canadian International Marketing Conference (CIMC) in Squamish, British Columbia. The two-day event was led by keynote speakers from reputable brands such as Google, WestJet, Unbounce, Disney Canada, Vision…

What's New in Social This Month: Facebook’s Video Cover Photos, Instagram’s Sponsored Posts, and More… https://t.co/722z2vPAIE

Follow us @6S_Marketing

See our featured post