Posts by Ed Carbery

Ed Carbery

Ed Carbery

Ed's expertise lies in technical SEO, but he also manages large advertising accounts for clients and is involved in numerous analytics and usability projects. Ed leads 6S Marketing’s internal SEO committee and keeps everyone at 6S up-to-date with the latest developments in SEO.

View more articles by Ed

Evolution in Search: What it means for SEO

There was a lot of talk last week in the Search Engine Optimization (SEO) community about an article in Bloomberg News on Google’s use of artificial intelligence to return search results for a very large fraction of the millions of search…

Google’s Mobile-Friendly Algorithm Update

Over the last few months, Google has been making announcements across all their channels about upcoming changes to mobile search results. As of April 21, 2015, Google officially updated algorithms to focus on serving more mobile-friendly search results. An official…

Google Tag Manager: Focus on Marketing Instead of Marketing Technology

The new Google Partners program launched in May 2013, and 6S Marketing became one of the first Canadian marketing agencies to receive the new Partners badge. As a Google Partner Agency, 6S is always at the forefront of industry innovation,…

Penguin 3.0, Google’s Latest Algorithm Update, Rolls Out

Search engine optimization, or SEO, is the work that goes into making a site more crawlable and making individual pages more accessible and easier to find. Below, we'll discuss how Google's latest algorithm update will affect sites and SEO practices,…

Big News in SEO: HTTPS

Google just made a big announcement that affects search engine optimization; they are starting to use HTTPS as a ranking signal. If you don’t know what HTTPS means, have a look at the lengthy Wikipedia article. Currently most websites only…

Highlights from the Google Analytics Summit 2014

As a Google Partner, 6S Marketing received two invites to the Google Analytics Summit 2014. Myself and fellow Internet Marketing Strategist, Courtenay Ledding, were given the opportunity to go this year. The event took place at the Intercontinental Hotel in…

SEO in 2013: The Focus on Quality

What search engine optimization (SEO) trends have we noticed so far in 2013, and how is 6S going to make use of them? According to Google's Search Engine Optimization Starter Guide, "Search engine optimization is often about making small modifications…

Boost Your SEO with the New Bing Webmaster Tools

Anyone that cares about Search Engine Optimization (SEO) will have used Google Webmaster Tools. Webmaster Tools provides users with detailed reports about their pages' visibility in search engine results pages (SERPs). But what about Bing's version? Yahoo! and Bing combined may…

5 Tips to Fine Tune your Adwords Account for 2012

How about this for a New Year’s resolution: Fine tune your Adwords account for 2012 so that you can maximize your online sales and conversions. If you run your own Google Adwords account you might not be aware of some…

Local Search Updates

Google announced this week that it had made some changes to the way it displays local search results in its search engine results pages (SERPs). [caption id="attachment_7825" align="alignnone" width="632"] 6S Marketing in Google's local results[/caption] The new layout is clear…

#AdWords Keyword Planner update appears to be rolling out in the new interface https://t.co/f2VM2lnLQH

Follow us @6S_Marketing

See our featured post