Advertising Week 2012 is taking place in Toronto this month from the 23rd – 27th. The annual event is Canada’s largest ad industry gathering and brings together many of the ad-world’s top thought leaders. The week is full of workshops, speakers, award galas and of course wouldn’t be complete without some parties – all of which are to recognize the accomplishments of the Canadian communications industry.
Top Industry Speakers
Facebook – Jordan Banks
If you’re familiar with 6S Marketing you know we love all-things Facebook. The opening lunch for Ad Week on the 23rd features Jordan Banks as the keynote speaker – the Managing Director of Facebook Canada. It’s always exciting to hear from top industry experts like Jordan to gain valuable insights and stats directly from “the horse’s mouth”. In April 2011 we had the privilege of having Alfredo Tan, the National Director of Facebook Canada, come into the 6S office where he offered some mind blowing Canadian Facebook usage statistics which we were then able to illustrate in an infographic for our readers. I’m hoping to be able to come out of Ad Week with some more stats and knowledge about the all-mighty Facebook and more specifically a more in-depth understanding of how Canadian businesses are using the social network.
Ipsos Influence Index
This presentation by Steve Levy, President of Ipsos Reid Marketing and Loyalty, will cover which Canadian brand is most influential. He will share results from the first ever Canadian Brand Influence Study and unveil the most influential brands in Canada and the “secret sauce” of brand influence. This sounds to be a very useful presentation for anyone in the communications industry like myself who manages a brand.
Google Canada Speaker Series – GoMo
Also taking place during Ad Week a speaker series hosted by Google Canada about engaging the mobile consumer. With smartphone activations and adoption accelerating at an alarming rate (there were over 3 million activations of the Android over the 2011 Christmas weekend) it’s clear that mobile is no longer a “maybe” but rather should be a “we will” when it comes to a digital marketing strategy. Google’s Jesse Haines will talk about how to include mobile within your digital strategy.
For a full summary of speakers at Ad Week 2012 events visit: Advertisingweek.ca/speakers/
Known as AdTech in the US DX3Canada is the Canadian spin off to this widely popular digital marketing event. Taking place January 25th and 26th DX3 features a solid lineup of top executives and speakers in a jam-packed schedule of workshops over two days. Speakers from top agencies such as Tribal DDB and Edelman will be speaking about how to influence bloggers and maximize Twitter – two topics I’m keenly interested hearing about from others in the digital marketing space, and perhaps do a little competitive research.
One hot topic of conversation since social media for business became mainstream has been how to sell social media to the “grey hairs” commonly referred to as the C-Suite. This is a common issue we come across at 6S and find that many clients have difficulty communicating the value and benefits of social media to their higher-ups. The CMO of the Forzani Group will be delivering this presentation about selling social to the corner office.
For a full list of events and speakers at DX3Canada visit: DX3Canada.com/sessions/
Galas and Parties
No communications industry event would be complete without at least one good party. Advertising Week actually has 6 parties within 4 days for attendees to kick up their heels at.
Taking place on Tuesday, Wednesday and Thursday evenings there are 4 separate cocktail events for industry professionals to network with each other at.
The CASSIES Awards
Dedicated to recognizing and rewarding the business effectiveness of advertising, the CASSIES Awards are based on rigorous case histories of success. Kicking off the week and taking place at the Ritz-Carlton, this gala will be useful to learn who the leaders are and who is being recognized for their work in the communications industry.
The final hurrah during Ad Week, Ad Ball’s theme this year is a “Shaken, not stirred” James Bond theme. The event hosts 800 communications professionals under one roof and promises to be an evening filled with action and intrigue.
Are you going to Advertising Week? Let us know in the comments below. Hope to see you there!