Georgia Straight – Vancouver,British Columbia,Canada
From search engines to Facebook, a number of the show’s exhibitors help companies make the most of their Web sites. One such company is 6S Marketing. Founded in 2000 by Chris Breikss and John Blown, 6S has grown to 15 employees, and Breikss said in an interview with the Straight at the show that they hope to expand the company to 25 within the next year.
6S specializes in search-engine marketing, which encompasses both search-engine optimization and pay-per-click, strategies for getting Web sites noticed. SEO involves manipulating a Web site to increase the likelihood of it ranking highly in search engines such as Google, MSN, and Yahoo. They do this, Breikss explained, by determining key search phrases used by people looking for the products or services offered by the client. The next step is to work those phrases into the text of the site. “Content is king,” Breikss said.
Facebook marketing is a new initiative for 6S. Breikss explained that his company is one of the first Vancouver agencies to offer expertise in the business tools the social-networking site provides. The benefit of Facebook, he said, is that advertising can be focused geographically as well as demographically. Earls Restaurants has tagged 6S to set up a Facebook campaign targeting 18- to 25-year-olds in the Toronto area who might be interested in working for the restaurant as it expands into that city.