We’ve made a big investment in our team in New York, promoting April Yau to Account Services Director in our SoHo office.
In her new role, April will work on opportunities across the Eastern U.S., as well as help us bolster our media offering. She has led various digital marketing campaigns from inception to execution. April is an expert in digital strategy, specializing in paid search, digital media, and analytics. She provides a holistic approach to each campaign, integrates the best platforms, and consistently delivers great digital marketing solutions. An accomplished public speaker, April is a regular presenter for 6SxGoogle Connect events and other speaking engagements.
She has experience in leading and managing a dynamic team — determining resource needs, setting and communicating performance standards, and providing feedback and coaching.
April’s role with clients has been expanding to include more large-scale, end-to-end projects. She services top-tier clients with a high attention to detail while having a vision for the big picture. Her current portfolio includes NYU Stern School of Business, The Intrepid Sea Air & Space Museum, The Ride NYC, Illesteva, and TSE Cashmere. Previously, she has worked on some of the agency’s most prominent campaigns, including HSBC, Ledingham McAllister, BCAA, Canada Games Council, and Anthem Properties.