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Building the Relationship Between Offline & Online to Improve Local SEO

We are amidst an exciting time for local marketing. As we had previously mentioned, trends in digital marketing for 2017 such as Big Data, augmented reality, and beacons will continue to shift the way users are engaged with and discover location-based businesses. It has become quite definitive as to the importance of maintaining a healthy relationship between both offline and online practices. With the continued updates in Google’s algorithms, increased usage of the mobile platform and geo-targeting opportunities, both offline marketing and online SEO strategies have become more than two individual practices or tools. Picture them as a couple that is consistently working with one another to form the ideal relationship called local SEO. What is Local SEO? Local SEO…

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Facebook’s Newest Custom Audience Offerings

Just a few months into 2017, social media has been headlining major digital ad changes as we recapped in February. Facebook has recently kicked it up a notch — expanding their targeting capabilities with new Custom Audiences that focus strictly…

Getting Social with 6S: Introducing Carolina Horna

6S is growing our social media team! Since 2000, our strengths have always been in paid media and SEO, but now we’re getting back to our roots with social strategy, community management, content creation, and more. Read on to learn…

How to Host an Instagram or Snapchat Takeover: A Guide for Brands

Brands are no longer driving online conversations on their own. Companies are handing over the reins of social media accounts to let influencers share their stories. From NHL players taking over Twitter to host Q&A sessions with fans, to models…

Google Goes Head-to-Head With Traditional TV Providers, Launching ‘YouTube TV’

YouTube will soon be competing with traditional cable providers by offering online TV viewing services through their channel. Over the last two years, YouTube has been working on refining their YouTube TV offering; in the next few months, select U.S.…

Tales From a Shameless Self-Promoter

This week, Unbounce and HubSpot are co-hosting a virtual conference online called Digital Agency Day. The conference is a series of online webinars on Thursday, March 16, and we are hosting one of the sessions in webinar format. As a co-founder…

Google AMP + SEO = The Biggest SEO Change in Years

Google AMP is allowing companies to SEO optimize their websites in a brand new way for 2017 and may just rebirth the SEO industry. Search engine optimization (SEO) is a dirty phrase in many marketing and advertising circles, as it…

Top Ways to Optimize Google My Business Pages for SEO

Google My Business gives website owners access to free tools that help promote their business online and be found on Google Search and Google Maps. The Google My Business information increases visibility in search results for branded searches, and allows…

Warming our Community, Layer by Layer

This winter, Vancouver has experienced more snow days than expected. For those of us who are used to a temperate climate, we really aren’t prepared. But it could be worse. Can you imagine what it might feel like to not…

Major Ad Updates From Instagram, Snapchat, Facebook + Pinterest

Although we’re only one month into 2017, several advertising opportunities are either being tested or have already rolled out across various social media channels. These exciting changes will affect the ways in which advertisers reach their audience, convey messaging, and…

Google Analytics to Unify Users Across AMP and Non-AMP Pages https://t.co/5xrbSbZm4S via @sejournal

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