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Tips & Tricks for the Latest Video Formats: Live Video, Stories & 360

A recurring theme at the Social Media Marketing World conference in San Diego this year was the future of video, with emphasis on live video, social media “stories”, and 360 video formats. Although most digital marketers may have some knowledge around these newer platforms, there’s the tendency to shy away from experimenting with them due to the fear of the unknown. We’ve summarized our main takeaways from the conference regarding each format, to help give a better sense of the opportunities available and which route may be the best fit for your brand. Live Video Since the launch of Meerkat, Periscope, YouTube Live, and Facebook Live, live video has been taking social media by storm. Last March, Facebook even announced…

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6S Socialerts

We understand the digital marketing world is busy and that things are always changing. To make your lives easier, we’re collecting the top social media updates and presenting tips on how to add them to your social strategy. Instagram tests…

CASL Transition Period Ending July 1 — What You Need To Do Now

On July 1, 2017, Canada celebrates its 150th birthday. The date also marks the end of the three-year CASL grace period. Canada’s Anti-Spam Law, or CASL, established a strict regime for the sending of marketing and promotional emails. CASL was…

Building the Relationship Between Offline & Online to Improve Local SEO

We are amidst an exciting time for local marketing. As we had previously mentioned, trends in digital marketing for 2017 such as Big Data, augmented reality, and beacons will continue to shift the way users are engaged with and discover…

Facebook’s Newest Custom Audience Offerings

Just a few months into 2017, social media has been headlining major digital ad changes as we recapped in February. Facebook has recently kicked it up a notch — expanding their targeting capabilities with new Custom Audiences that focus strictly…

Getting Social with 6S: Introducing Carolina Horna

6S is growing our social media team! Since 2000, our strengths have always been in paid media and SEO, but now we’re getting back to our roots with social strategy, community management, content creation, and more. Read on to learn…

How to Host an Instagram or Snapchat Takeover: A Guide for Brands

Brands are no longer driving online conversations on their own. Companies are handing over the reins of social media accounts to let influencers share their stories. From NHL players taking over Twitter to host Q&A sessions with fans, to models…

Google Goes Head-to-Head With Traditional TV Providers, Launching ‘YouTube TV’

YouTube will soon be competing with traditional cable providers by offering online TV viewing services through their channel. Over the last two years, YouTube has been working on refining their YouTube TV offering; in the next few months, select U.S.…

Tales From a Shameless Self-Promoter

This week, Unbounce and HubSpot are co-hosting a virtual conference online called Digital Agency Day. The conference is a series of online webinars on Thursday, March 16, and we are hosting one of the sessions in webinar format. As a co-founder…

Google AMP + SEO = The Biggest SEO Change in Years

Google AMP is allowing companies to SEO optimize their websites in a brand new way for 2017 and may just rebirth the SEO industry. Search engine optimization (SEO) is a dirty phrase in many marketing and advertising circles, as it…

How to Build SEO Strategies Effectively (and Make Them Last) https://t.co/V6Yuk2gjoF via @Moz

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