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Getting Social with 6S: Introducing Carolina Horna

6S is growing our social media team! Since 2000, our strengths have always been in paid media and SEO, but now we’re getting back to our roots with social strategy, community management, content creation, and more. Read on to learn about how we plan to continue our recent growth. Meet Carolina Horna. Carolina has joined our social media team as our agency gained numerous new client wins, including Honda Celebration of Light, Herschel Supply Co, Westbank, and Bulletproof Coffee. Carolina always had a love for creativity, communication, and innovation. A career in marketing was a no brainer! After graduating in psychology from the University of British Columbia, she started her #agencylife at B3 Communications. Social media was new to the scene…

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How to Host an Instagram or Snapchat Takeover: A Guide for Brands

Brands are no longer driving online conversations on their own. Companies are handing over the reins of social media accounts to let influencers share their stories. From NHL players taking over Twitter to host Q&A sessions with fans, to models…

Google Goes Head-to-Head With Traditional TV Providers, Launching ‘YouTube TV’

YouTube will soon be competing with traditional cable providers by offering online TV viewing services through their channel. Over the last two years, YouTube has been working on refining their YouTube TV offering; in the next few months, select U.S.…

Tales From a Shameless Self-Promoter

This week, Unbounce and HubSpot are co-hosting a virtual conference online called Digital Agency Day. The conference is a series of online webinars on Thursday, March 16, and we are hosting one of the sessions in webinar format. As a co-founder…

Google AMP + SEO = The Biggest SEO Change in Years

Google AMP is allowing companies to SEO optimize their websites in a brand new way for 2017 and may just rebirth the SEO industry. Search engine optimization (SEO) is a dirty phrase in many marketing and advertising circles, as it…

Top Ways to Optimize Google My Business Pages for SEO

Google My Business gives website owners access to free tools that help promote their business online and be found on Google Search and Google Maps. The Google My Business information increases visibility in search results for branded searches, and allows…

Warming our Community, Layer by Layer

This winter, Vancouver has experienced more snow days than expected. For those of us who are used to a temperate climate, we really aren’t prepared. But it could be worse. Can you imagine what it might feel like to not…

Major Ad Updates From Instagram, Snapchat, Facebook + Pinterest

Although we’re only one month into 2017, several advertising opportunities are either being tested or have already rolled out across various social media channels. These exciting changes will affect the ways in which advertisers reach their audience, convey messaging, and…

Developing a Digital Marketing Strategy For Millennials

Everyone wants to know, “How do we market to millennials”? Regardless of who you are, you need to understand the biggest generation in history and what you can do to connect with them. Millennials are widely defined as those born…

Report: 2017 Digital Marketing Trends

2017 is a promising year for all things digital marketing — the online landscape will continue to evolve at a rapid pace that can rival New Year’s fireworks. Consider this article a countdown to cutting-edge developments: think augmented reality and…

What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy? https://t.co/SVA6TRvVmK via @HubSpot

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