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COBS Bread: Translating an Amazing In-Store Experience into an Online Campaign

“What does this website smell like?” It’s not the kind of question you get asked every day, but it's just one example of the thought process that went into our project with COBS Bread. The national bakery chain, which has…

6S Socialerts: Facebook Email Consent, YouTube TV Ads, and More

April showers bring May flowers and plenty of new social network updates! Facebook continues to introduce new regulations to protect user privacy and with the F8 Conference this month, updated privacy policies aren't the only changes the network is working…

What Facebook’s Cambridge Analytica Scandal Means for Marketers

Facebook has hit the headlines for all of the wrong reasons in recent weeks after privacy concerns were raised in light of the Cambridge Analytica scandal. The story has been a PR disaster, one that has seen the social media…

6S Socialerts: Twitter Fights Spam, Cambridge Analytica Shakes Things Up and More

To describe the past month in social media as eventful is an understatement. It’s downright game-changing! The Cambridge Analytica scandal has social networks pivoting fast to increase privacy protection. Updated policies will force you to consider new methods and to…

It’s time for eCommerce companies to wake up to Amazon’s influence, before it’s too late

You no doubt understand the importance of digital marketing — SEO, Google AdWords, content, social media, and a whole host of other tactics designed to boost your eCommerce business. You probably already invest time and money in them as part…

3 Key Takeaways From Facebook’s 2018 Summit

Marketers from across North America gathered in Toronto last month for Facebook’s annual summit. The event is always hotly anticipated, but there was an added buzz this year as it coincided with the recent data scandal that has rocked the…

Event Announcement: Sharing the Secrets of Social Media Video Success

We've all watched videos on social media. Whether they’re life hacks, “how-to” guides, or simply cute kittens — they’ve become an inescapable part of our day-to-day lives. But have you ever considered making social media video part of your digital…

6S Socialerts: Hello Vero, Scrappy Snapchat, and more

Already in 2018, a consistent trend can be observed: social media users are crying for authenticity and connection. In response, the industry has shifted, with platforms like Vero reaching near critical mass, and Facebook introducing the biggest newsfeed shakeup in…

Unlock the Power of Data and Machine Learning to Reach New Audiences

Google hosted an event in Vancouver on March 1st, 2018 called "Decoding the New Consumer", which promised to help attendees unlock the power of data and machine learning to reach new audiences. This is an exciting topic for anybody working…

TrueView for Action: Using YouTube Advertising for Performance https://t.co/7vej7HHW7ahttps://t.co/QtasMMMhh2

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