Yahoo Introduces “BOSS” To Boost Its Search Business

Yahoo is about to launch an innovative platform that lets anyone build a customized search engine atop the Internet company’s technology. The service, which enters public beta testing on Wednesday, is called BOSS (Build Your Own Search Service) and will be free to use; however, those advertisers who succeed in using this new platform successfully will be required to show search ads eventually.

With BOSS, a programmer, or anyone with a website can build an independent site with a search box, pass users’ queries to BOSS, process the results returned by Yahoo’s search engines in any manner, and display results….Read full article on BOSS