Will The World Find Your Business In February?

Are you strongly established online to attract a surge in business during the 2010 games in Vancouver?  What can the average company do to attract business during that time without breaking the bank?

Google Local. Establish your business in Google Maps and when the world comes to Vancouver they will find you.

With the increase in mobile browsing technology, and the recent purchase of AdMob by search giant, Google, Google now holds a 30 – 40 % market share in mobile advertising. In addition, in 2009 there have been more mobile devices with fully-capable web browsers sold than laptops.

It makes sense that when guests come to Vancouver in February, and need to find the closest restaurant, movie theater or bank, they are going to use their mobile browser to find the closest location.

So Why Google Local?

Google Local, or more commonly referred to as Google Maps, serves local business search results based on a users geographic location (IP), or geo-indicator keyword used (Vancouver). Local business results are served at the top of the search results in Google, above all other natural search results.

Ensuring that your business has a prominent business listing or Ad in Google Maps will deliver real time, relevant search results to potential customers, exactly when they are searching for you, and will help close the loop between offline and online, by driving more online and offline sales by means of mobile search. Some benefits of a local business listing on mobile:

• The user can determine their location with or without GPS capabilities on their mobile (My Location Feature).
• Delivers driving and transit directions
• Delivers real time traffic data
• Delivers phone numbers and addresses of businesses in their area exactly when the user is searching for your product or service.

Being at the forefront of local search in February will ensure that you appear in the search results ahead of your competition, but also appear above the noise and confusion for visitors to Vancouver not familiar with our city.

Additional Visibility in Google Maps

In addition to a Local Business Listing in Google Maps, there are Business Ads that can appear in Google Maps. Business Ads in Google Maps are formatted specific to mobile browsers, and include clickable phone numbers within the Ads,  so once found, a person on their mobile can simply click on a business’s phone number and be connected directly.

For more information on how 6S Marketing can create a Google Local Strategy for your business, contact 6S Marketing.

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