Search Engine Optimization
Show Up Fast, Where and When It Matters
Back in the year 2000, our digital marketing agency was founded by search engine optimization specialists, and we’ve carried the SEO torch every step of the way since then. Search is constantly changing, whether it’s on desktop or mobile, for local results or for apps; each year, Google updates its algorithm approximately 500 times or more. While most of these updates are minor, every now and then a ‘major’ algorithm update is released, sometimes without warning. Our SEO strategists are constantly learning what’s new in the world of organic search so that we can ensure our clients stay ahead of the curve.
Over the years, we have helped hundreds of companies with their SEO. We have taken websites from nowhere-to-be-found to the top of the search results.
SEO is Not Just About Search
For each SEO project, we start at the beginning, with the keyword research process. We then work this into a review of the site content and use these findings for content development recommendations. Our comprehensive SEO audits include detailed checks on technical and usability aspects of a website.
Once a website shows up in organic search results, the next step is to get users to click on the search results — and we know what it takes to get clicks. We adhere strictly to best practices when it comes to SEO (called White Hat in the industry). We closely follow the guidelines set out by Google, Bing and Yahoo! for ensuring that the search engines serve up quality search results and that users have the best search experience.
SEO as a Piece of the Digital Marketing Puzzle
When it comes to digital marketing, SEO is just one piece of the puzzle. We blend tried-and-true online search optimization strategies with paid media buys (in platforms such as Google and Bing), with social media, and with content development strategies so that our clients’ websites stand out in search and continue to thrive online.