Webmaster Site Reviews by Matt Cutts

Jun 27

Webmaster Site Reviews by Matt Cutts

Matt Cutts made an appearance at the Google IO Conference, May 27 – 28th, 2009 , and did live site reviews talking about ranking factors, as well as usability factors. A few revelations: Google considers you more reputable if you link out to reputable sites – Microsoft and Yahoo don’t like deep directory structures, but Google doesn’t care – and some great insights into how the duplicate content filter works. Matt’s presentation is an hour long, but there’s a lot of good information included.

Some highlights:

provide mulitple ways to get to a page – static html links
Google can crawl through JavaScript – not every search engine can
URL’s should be static and easily crawled

Check out the full presentation here: http://www.mattcutts.com/blog/webmaster-site-reviews/

Written by Kelly Robertson

About the author: Kelly Robertson

Kelly, one of the main bloggers for 6S Marketing, was born and raised on Vancouver Island and spent most of her childhood running free through Strathcona Park hiking, camping and feeding the Whiskey Jacks. When she's not blogging for 6S you can find her enjoying the outdoors at Stanley Park and the Squamish Chief or training for half marathons.

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