6S Marketing To Help Launch FourSquare Crowdsourcing Experiment In Vancouver

Vancouver B.C., Canada (September 3, 2009) – 6S Marketing announces that popular location-based game Foursquare will, as promised, officially launch in Vancouver on Wednesday September 9th, 2009 or 9/9/9.

Foursquare pairs location based services with social game play to allow users to interact with Twitter networks via mobile phone. The application is already wildly popular in 20 American cities + Amsterdam, has the social media world buzzing and has attracted Hollywood elite. Vancouver internet marketing company, 6S Marketing (@6S_Marketing), has worked to connect with Foursquare and coordinate a unique and experimental launch strategy to bring the game to Vancouver.

“Vancouver has a strong online community and high participation on social networking sites such as Twitter and Facebook that are complimentary to Foursquare,” states Chris Breikss, Co-Founder and President of 6S Marketing. “At 6S we are connected to the online community and as a result are helping to facilitate the launch of a product that we think will be the ‘next big thing’ in social media.”

Functioning as a first-time crowdsourcing experiment, the Vancouver launch will see users submit content to initiate the game rather than the usual required set up of an initial base of venues by Foursquare.

“Instead of Foursquare seeding Vancouver with venues, we’ll let the users take a stab at providing content. If we can successfully crowdsource a city launch like this, we think that the concept has global potential and we’ll definitely try it in other cities.” explains Foursquare founder Dennis Crowley.

The unique style launch is expected to initiate the registration of hundreds of Vancouver businesses on Foursquare by the official launch day of 9/9/9.

To celebrate the official launch day, 6S Marketing will host a Foursquare themed event on 9/9/9 at V Yaletown from 5pm-8pm. Users that sign up for a Foursquare account and ‘check-in’ at the venue using the game will receive a complimentary cocktail. RSVP on Facebook.

Media Contact:

Sara Pereira
Sara Pereira: Marketing & Communications
P: 778-772-3208
E: mail@sara-pereira.com