Pinterest has finally answered the question: “What do women want?” (psst… it’s diamonds for Valentine’s Day)

Spence Diamonds on Pinterest

The hottest social media tool of 2012, Pinterest, has finally answered the question: “What do women want?”

By now you have most certainly hear about Pinterest, the social media site, that is described as an online pinboard that allows you to “organize and share things you love.” According to Pinterest, 70% of users are female and Hitwise, ranks Pinterest #7 in the top 10 most visited social media websites. At the offices of 6S Marketing, where 70% of our staff is female, I would estimate that Pinterest usage is at 100% of the females and 50% of males. (DISCLAIMER: this is not a scientific study)

People in our office are going Pinterest crazy and the debate about it’s popularity and relevance is raging on on our internal social media network (Salesforce.com’s Chatter). The general consensus is that Pinterest is awesome and that it’s going to change the landscape on how we share pictures, and products. People are sharing “things” that they love on Pinterest and retailers are beginning to realize that there is an opportunity to run Pinterest marketing campaigns and are setting up Pinterest accounts to show off their products.

Spence Diamonds is making it easy for men to find Valentine’s Day gifts by encouraging women to share jewelry they love on Pinterest. Along with having a branded Pinterest account, Spence has installed a widget on their website that makes it easy for visitors to add Spence products to their pinboards.

They have just launched a Valentine’s Day ‘Pin it to Win it’ contest where they are giving away a diamond necklace. Check out the Spence Diamonds Pinterest account at http://pinterest.com/spencediamonds or go straight to the contest Pin http://pinterest.com/pin/224265256414055419/ to enter.

For more information and case studies on Pinterest for brands, also check out Mashable’s “Pinterest for Brands: 5 Hot Tips.”