SXSW is undoubtedly one of the largest and most internationally known tech conferences in North America. The annual conference attracts tech industry heavyweights such as Google, Foursquare, Twitter, and Blackberry. This year Vancouver’s 6S Marketing (@6S_Marketing) has a hunch that the annual conference has much more in store than the usual festivities. The company represents the largest contingency of Vancouverites flocking to the legendary conference in anticipation of buzz around location-based apps and functions, as well as the chance to share on the importance of strategy in ‘untangling the web’.
From a booth space on the SXSW floor, 6S Marketing Company Founders Chris Breikss and John Blown will be joined by Cydney Shapiro, Jenn Lowther and Lyn Wilson to uncover tactics for “untangling the web”. Focusing on strategy is the best and first place to start when looking at a company’s web strategy and determining which of the many directions online, will fit their goals best. Broken into four categories for action, 6S points to four levels of strategy critical to delivering online success:
- Situation Analysis – Understanding your online business and marketing objectives.
- Define Target Market – Who are your audience segments and where do they live online and off?
- Define Messaging Channel Strategies – Develop a consistent message and branding strategy for distribution across various online mediums.
- Content Strategy – Develop a concise content strategy that communicates brand messaging clearly and effectively.
At a conference renown for launching the “next big thing”, 6S Marketing Founder and President, Chris Breikss, believes that 2010 will not disappoint. Breikss, along with Techcrunch and CNET, believes that geo-location based apps and features will dominate as the hot-topic at SXSW and that Twitter may be making specific announcements around this. Twitter made an unforgettable introduction at SXSW four years ago, which many point to as the services’ tipping point.
“It would only be fitting that Twitter announces new geo-location features at the same conference where they were first launched,” comments Breikss. “We look forward to learning about it as it will relate to the internet marketing industry.”
