The Bond Between Microsoft and Facebook Strengthens

It seems as though the bond between Microsoft and Facebook has strengthened in recent days, with Microsoft announcing that Live Search capabilities will be brought to the widely used social utility site by the end of 2008.

At the end of July, Microsoft was said to be “In Quest for Search Ad Dollars” and partnering with the most used social networking site was Microsoft’s way of competing with Google for search query volume. Search queries from Facebook’s 90 million users, will now produce search results and paid search ads generated by Microsoft’s search technology. This may be a step in the right direction for Microsoft, who back in July described its search business as “mission critical”; however 90 million users is still quite small compared to Google, who experiences 500 billion search queries a year…More on Microsoft Facebook Advertising.