Tweet As of March 3, 2011, Bing and Yahoo, are going to allow advertisers to bid on trademarked keywords. What this means is that your competitors will be able to bid on your brand name and Bing and Yahoo will not prevent them from doing that. There is still recourse, however, to prevent your competitors…
Bing and Yahoo to Allow Bids on Trademarked KeywordsWhen the alliance is eventually rolled-out to other countries in 2011, Microsoft will manage the technology platforms that deliver the search results (Bing) and the paid search results will be served by AdCenter. The only part Yahoo will play in search after the alliance is entirely rolled-out is support via its sales teams, which will be supporting high volume advertisers (agencies).
Yahoo! Microsoft Alliance ApprovedThe first steps in understanding how to build a search engine friendly site is that a search engine friendly site is not search engine optimized. These two concepts require separate skill sets and generally different professionals.
Building a Search Friendly SitePaid search marketing, commonly referred to as pay per click (PPC), or cost per click (CPC) advertising, is one of the most popular and effective methods of online advertising because it allows you to drive qualified traffic to your site at a low cost per lead. Free listings or “organic rankings” can take several months…
What Is Paid Search Marketing?As you may have heard recently, the long-awaited and rumored Yahoo! and Microsoft deal has finally gone through. The parties have agreed to a very complicated deal that, although not entirely clear yet, includes the following details: The term of the agreement is 10 years Microsoft will acquire an exclusive 10 year license to Yahoo!’s…
What the Yahoo Microsoft Deal means for SEO and PPCYahoo! announced a few days ago that they are supporting the “Common” tag, a microformatting tag that is much like the meta keywords tag, except far more difficult to implement. Why would Yahoo! support something as cumbersome and easily exploited as this?
“Common” Tag Supported by Yahoo!In March Google updated the way in which Analytics tracks cost data. An email sent out by Google informed users that it will now only display Clicks/CPC Source/Paid Keyword Traffic if either the cost Data is applied or auto tagging is turned off and you manually tag your CPC ads. This wasn’t a huge change…
Applying Cost Data in Google AnalyticsThe bricks and mortar business of real estate is more competitive than ever and with more people searching online for places to purchase, rent or lease. Trump Ocean Resort in Baja, Mexico understood how essential it was to integrate an online component into its aggressive offline marketing plan. Listing firm S&P Destinations Properties turned to…
Trump Case StudyThis afternoon, Google’s search rival Yahoo announced they are cutting 1500 jobs to cut costs during the current economic downturn. A slump in business, investor discontent and global economic turmoil are said to be the main causes of the job cutbacks, “We have been disciplined about balancing investments with cost management all year, and have…
Yahoo May be in TroubleRecently The Big 3 of Search: Google, Yahoo!, and MSN, all made great posts on their blogs clearing up exactly how their search engines all respond to robots protocol commands. Now if you dismissed this as old-hat ‘web 1.0′ tech knowledge then you might have missed a couple of interesting tidbits. Within all the other,…
noodp meta and noydir meta: Why the fancy tags?
