Social CRM is a marketing strategy that combines social media marketing with customer relationship management tools (CRM). It provides a way to engage with potential customers and track interaction to ultimately provide ROI from social media marketing activities. Taken a step further, employing a Social CRM marketing strategy will allow your organization to engage with…
What is Social CRM?Many companies still insist on using social media for self-promotion; they are not engaging with, replying to nor asking anything in return from their social media followers.
How Businesses Should be Using Social MediaAre you a business owner or retailer that hasn’t jumped on the daily-deals bandwagon yet due to not knowing how effective they are at increasing the customer base and revenue of the companies that participate in them? We often hear this, and other concerns, from our clients. Below we’ve outlined how these daily-deal sites work,…
Daily Deal Sites: One Client’s ExperienceOn September 23rd, Chris Breikss from 6S Marketing presented “The New Social Media Impact on SEM” at Social Media Week in Vancouver. The presentation discussed how Google+ is changing search engine marketing and optimization as well as how social media networking sites like Facebook, LinkedIn and Twitter are affecting it. If you missed the social…
VIDEO: The New Social Media Impact on SEMUPDATE SEPT. 30, 2011 – View the video of the presentation. Chris Breikss from 6S Marketing presented “The New Social Media Impact on SEM” at Social Media Week in Vancouver and discussed how Google+ is changing search engine marketing and optimization as well as how social media networking sites like Facebook, LinkedIn and Twitter are…
The New Social Media Impact on SEMThe first-ever annual #VanCityShootOut is a photo-scavenger hunt where teams of four from communications and ad agencies from across Vancouver will compete against each other to help raise money for the National Advertising Benevolent Society (NABS). The event, taking place on September 29th from 4pm – 6pm, is presented by 6S Marketing on behalf of…
Sign Up for the First Annual #VanCityShootOut!If you’re on Twitter you’ve likely noticed people using hash tags (#) in their Tweets. Using a hash tag in a tweet is a way to mark a category, keyword or topic relevant to that tweet. Hash tags were organically created by Twitter users as a way to categorize the mass amount of messages sent…
Top 5 Reasons to Use Hash Tags in your TweetsToday, LinkedIn launched new business account functionality that allows advertisers to create a separate account to manage ad campaigns. Until now, anyone wishing to advertise on LinkedIn had to manage ad campaigns through personal LinkedIn accounts, which for many companies was not ideal because only the person attached to that personal LinkedIn account could manage…
LinkedIn Launches “New” Business AccountsAccording to a new study by Pew Research Center, checking into locations via geolocation based services such as Foursquare or Facebook Places is the least popular activity among smartphone owners. The study, which surveyed over 2000 adults, reported that just 4% of adult smartphone owners say they use location based check in services. This study…
Geolocation Evolution: Facebook Places Gets AxedDid you know that LinkedIn has company pages similar to Facebook business pages? LinkedIn also has 85 million users most of whom are in the business community. Below I’ve outlined some cool LinkedIn business pages functionality that Facebook business pages don’t have.
5 Reasons Why You Should Have a LinkedIn Business Page
