How to Rank in Google News – WhitePaper

Tuesday, December 29th, 2009

google-news-logoIf you’ve been paying attention to the news lately, it has been hard to miss the squabbles between NewsCorp and Google over NewsCorp’s content being included in the Google News content aggregator. The most interesting quote to come out of the war of words between these two Goliaths, however, is where Google notes casually that they send NewsCorp’s sites thousands of clicks per minute.

While not all websites can generate quality content at a rate and consistency that NewsCorp does, we at 6S Marketing know that Google News can be an important stream of traffic for those sites willing to aggressively generate high quality content pieces. To help people take advantage of this, we’ve compiled the “How to Rank in Google News” whitepaper. It’s free, go ahead and download it!

Included in this guide is technical requirements for getting your site into Google News, content formatting and separation requirements, and a section on Google News SEO, as the Google News rankings function very differently from the organic search index. Currently only available within the Google help pages and within Google videos and blog postings, now you can have all the information you need for getting your site into the Google News index and ranking prominently, all in one document.

Click here to download the guide.

New AuthorityLabs Features

Monday, November 30th, 2009

As we mentioned a while back, AuthorityLabs is our favorite new rank-checking software, and the most effective agency solution we’ve seen on the market. AuthorityLabs is great for a number of reasons, it’s reliable, doesn’t hide the reality of localized SERP results, and doesn’t bog down your company (or home) networks.

But we’ve talked about all that before, what’s new that deserves a second post?

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The (Domain) Name Game and SEO

Thursday, November 26th, 2009

domain-namesFinding the right domain name is a big decision and a lot has to weigh on it. Branding, SEO, and ‘catchiness’ are just a few.

But once a good domain name has been found, does the issue lay at rest?

Do you really need more than one domain?

As with most things, this completely depends on your overall online strategy, and the kind of business you are marketing for. The following are some of the common strategies related to domain names, and how they may (or may not) be effective in certain cases.

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SEO Myths & Facts

Wednesday, November 4th, 2009

There are many SEO Myths & Facts out there. But how do you know what to believe? And how do you know which are “black hat” or “white hat” SEO methods? We’ve listed a few SEO myths & facts of our own here. If you have any you’d like to share, feel free to submit a comment with your own SEO Myth vs. Fact. Read More

Building a Search Friendly Site

Friday, October 23rd, 2009

The first steps in understanding how to build a search engine friendly site is that a search engine friendly site is not search engine optimized. These two concepts require separate skill sets and generally different professionals. Read More

Sales Representative

Thursday, October 1st, 2009

Open Until Jan 31st, 2010.

About 6S Marketing

6S Marketing’s downtown Vancouver office (Yaletown) offers a unique work environment that is casual, and fun, yet fast paced and challenging. As a small company we all work together as a single team and have fun doing it. 6S offers an attractive compensation package including benefits. As 6S grows and becomes more successful – that success is shared throughout the company. We expect all employees to go the extra mile, take the initiative, and work with little supervision.

While we like to have fun, our number one goal is to ensure exceptional customer service. Our mission is to “Deliver success through innovative internet marketing services.”

Sales Representative

You are looking for a company to help realize your goal of becoming a leader in interactive sales. You have previous sales experience in a related field and you are passionate about learning more about all forms of online marketing including; SEO, SEM, social media, usability, analytics, and email marketing. You are also geared towards providing exceptional customer service to prospects and clients. This job does not require travel and a significant of time is spent in front of a computer and in front of sales prospects, in a fast paced and challenging work environment.

Qualifications

  • Ability to read, analyze, and interpret industry/trade magazines
  • Able to represent the company at social and networking functions
  • Degree of Diploma in marketing related field
  • Excellent interpersonal communication skills
  • Excellent presentation skills – comfortable speaking in client/project meetings
  • Excellent time management and organizational skills
  • Must be able to use Microsoft Excel, Word, Powerpoint, Outlook
  • Must have a valid driver’s license
  • Strong attention to detail
  • At least one year experience selling solutions based services
  • Exposure to internet marketing services which include SEO, CPC, social media and email marketing
  • Familiarity with Salesforce.com a plus

Duties

  • Meet with prospects to understand their needs and advance them through the sales pipeline
  • Propose solutions that will help clients resolve their challenges related to online marketing
  • Work with account managers to identify opportunities to expand the services offered to the clients
  • Manage revenue forecasts and prepare weekly updates including the calculation of the impact of new business to forecasts, by period
  • Determine the probability of sale at each stage of the sales pipeline to predict future sales success and set sales activity budget
  • Prepare action plans and schedules to identify specific targets and to project the number of contacts to be made
  • Follow up on new leads and referrals resulting from field activity
  • Identify sales prospects and contact these and other accounts as assigned
  • Prepare presentations, proposals and sales contracts
  • Maintain up to date knowledge of 6S Marketing’s product and service offerings
  • Establish and maintain current client and potential client relationships
  • Prepare paperwork to activate and maintain contract services
  • Manage account services through quality checks and other follow-up
  • Prepare a variety of status reports, including activity, closings, follow-up, and adherence to goals
  • Represent 6S Marketing at trade exhibitions, events and demonstrations
  • Communicate new service opportunities, special developments, information, or feedback gathered through field activity to appropriate company staff
  • Prepare for and participate in regular sales training meetings
  • Prepare for and participate in regular 1 on 1 meetings

Compensation: Competitive salaries are offered depending on experience.

If this position is of interest to you please email your resume and cover letter to careers@6smarketing.com with the subject line “Sales Representative”. No phone calls please. Must be Vancouver based.

SEO Game Theory

Thursday, September 17th, 2009

While the SEO profession is fairly young, there is generally a common understanding that a site’s ranking for a given query is a function of PageRank, relevance, trust, and indexation. There is much discussion though, of which SEO factors are important, and which are not. Anyone who has researched SEO has run across forum discussions or blog posts that go along the lines of “Optimizing for X is useless! Optimize for Y!”. Certainly some of these are just trying to get some attention and cheap clicks on their site, but the argument bears discussion.

Should ranking factors deemed to be less important be ignored by an SEO?
Read More

Google’s Caffeine Update – SEO Implications

Monday, August 17th, 2009

coffee-cupIf you’re paying attention, by now you may have heard that Google is launching a major update to their indexing code, codenamed “Caffeine”. This update has been branded as a re-coding of much of the software that they have been running in the past, in order to make Google search more efficient, scalable, and ideal for searchers. However there are going to be some changes to rankings as well, since the algorithm is seeing a major overhaul.

Specifically this is an update to the Google indexing engine, and has been compared in scale to the 2004-2005 “Big Daddy” update, which majorly changed the face of the Google engine and made it a much more powerful search site.

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What the Yahoo Microsoft Deal means for SEO and PPC

Friday, July 31st, 2009

yahoo-logoAs you may have heard recently, the long-awaited and rumored Yahoo! and Microsoft deal has finally gone through. The parties have agreed to a very complicated deal that, although not entirely clear yet, includes the following details:

  • The term of the agreement is 10 years
  • Microsoft will acquire an exclusive 10 year license to Yahoo!’s search technologies
  • Yahoo! will continue to syndicate its existing search affiliate partnerships.
  • Yahoo! Search will be powered by Bing Technology
  • Each company will maintain its own separate advertising business and sales force.
  • Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers. Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction process.

Read More

6S Releases Whitepaper on Google Local

Wednesday, July 29th, 2009

6S Marketing has released their premier Whitepaper on Google Local. The Whitepaper features best practices on how to properly list your business in the Google Local Business Center, and how to optimize the business listing so it ranks high within sponsored Google Maps search results.

6S Marketing, one of North America’s largest internet marketing firms of its kind, has been in the industry since 2000 and has an astounding client list of established companies. The Google Local Whitepaper released by 6S is a compilation of years of experience and knowledge on the subject from 6S President, Chris Breikss. Topics covered within the Whitepaper include:

  • Best practices for filling in your Local Business Center listing
  • How to control your business listing and content
  • How domain registrar information and content on your website will affect the listing
  • How Google verifies your information, and where to ensure your information is listed

These are only some of the valuable points outlined in the 6S Whitepaper. For the full Whitepaper on Google Local and the Local Business Center, visit the 6S SEO Article Section or download the PDF version here.



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