We get a lot of questions at 6S Marketing about how to optimize websites and social media for new Google search features like social search, rich snippets, and real-time search. These are things that our team of 25+ Internet marketing strategists, social media experts, SEO (search engine optimization), SEM (search engine marketing), and analytics specialists are constantly researching and testing.
Using Twitter to Rank in Google Real Time Search
Monday, March 1st, 2010SEO Myths & Facts
Wednesday, November 4th, 2009There are many SEO Myths & Facts out there. But how do you know what to believe? And how do you know which are “black hat” or “white hat” SEO methods? We’ve listed a few SEO myths & facts of our own here. If you have any you’d like to share, feel free to submit a comment with your own SEO Myth vs. Fact. Read More
Why SEM?
Wednesday, October 28th, 2009In recent years, the Internet has become a powerful medium for communicating to customers, increasing sales and developing brand recognition. The chosen vehicle by users for navigating the net is the search engine Search engines are the market makers of the Internet. They connect consumers with providers at the very moment of consumer interest and enable all of us to find exactly what we want, when we want it. As such, search engine marketing (SEM) cannot be ignored as a necessary component in every comprehensive marketing strategy. It is a high volume, cost effective and delivers highly targeted leads. Read More
What Is Paid Search Marketing?
Wednesday, October 21st, 2009Paid search marketing, commonly referred to as pay per click (PPC), or cost per click (CPC) advertising, is one of the most popular and effective methods of online advertising because it allows you to drive qualified traffic to your site at a low cost per lead. Free listings or “organic rankings” can take several months to achieve. In the meantime, advertisers, will set up a paid search campaign and bid on keywords that relate to their product or service. Read More
Sales Representative
Thursday, October 1st, 2009Open Until Jan 31st, 2010.
About 6S Marketing
6S Marketing’s downtown Vancouver office (Yaletown) offers a unique work environment that is casual, and fun, yet fast paced and challenging. As a small company we all work together as a single team and have fun doing it. 6S offers an attractive compensation package including benefits. As 6S grows and becomes more successful – that success is shared throughout the company. We expect all employees to go the extra mile, take the initiative, and work with little supervision.
While we like to have fun, our number one goal is to ensure exceptional customer service. Our mission is to “Deliver success through innovative internet marketing services.”
Sales Representative
You are looking for a company to help realize your goal of becoming a leader in interactive sales. You have previous sales experience in a related field and you are passionate about learning more about all forms of online marketing including; SEO, SEM, social media, usability, analytics, and email marketing. You are also geared towards providing exceptional customer service to prospects and clients. This job does not require travel and a significant of time is spent in front of a computer and in front of sales prospects, in a fast paced and challenging work environment.
Qualifications
- Ability to read, analyze, and interpret industry/trade magazines
- Able to represent the company at social and networking functions
- Degree of Diploma in marketing related field
- Excellent interpersonal communication skills
- Excellent presentation skills – comfortable speaking in client/project meetings
- Excellent time management and organizational skills
- Must be able to use Microsoft Excel, Word, Powerpoint, Outlook
- Must have a valid driver’s license
- Strong attention to detail
- At least one year experience selling solutions based services
- Exposure to internet marketing services which include SEO, CPC, social media and email marketing
- Familiarity with Salesforce.com a plus
Duties
- Meet with prospects to understand their needs and advance them through the sales pipeline
- Propose solutions that will help clients resolve their challenges related to online marketing
- Work with account managers to identify opportunities to expand the services offered to the clients
- Manage revenue forecasts and prepare weekly updates including the calculation of the impact of new business to forecasts, by period
- Determine the probability of sale at each stage of the sales pipeline to predict future sales success and set sales activity budget
- Prepare action plans and schedules to identify specific targets and to project the number of contacts to be made
- Follow up on new leads and referrals resulting from field activity
- Identify sales prospects and contact these and other accounts as assigned
- Prepare presentations, proposals and sales contracts
- Maintain up to date knowledge of 6S Marketing’s product and service offerings
- Establish and maintain current client and potential client relationships
- Prepare paperwork to activate and maintain contract services
- Manage account services through quality checks and other follow-up
- Prepare a variety of status reports, including activity, closings, follow-up, and adherence to goals
- Represent 6S Marketing at trade exhibitions, events and demonstrations
- Communicate new service opportunities, special developments, information, or feedback gathered through field activity to appropriate company staff
- Prepare for and participate in regular sales training meetings
- Prepare for and participate in regular 1 on 1 meetings
Compensation: Competitive salaries are offered depending on experience.
If this position is of interest to you please email your resume and cover letter to careers@6smarketing.com with the subject line “Sales Representative”. No phone calls please. Must be Vancouver based.
Display URL Changes Announced
Sunday, March 1st, 2009Google released a change to their display URL policy this week regarding multiple display URL’s per AdGroup. Previously, Google AdWords allowed advertisers to use different variations of the top-level domain (in this example the top-level domain being www.example.com) used in each AdGroup, such as www.example.house.com.
However, with the new policy, AdGroups must now have the same top-level domain appear for the display URL such as:
- www.example.com/house/
- www.house.example.com
This change is to provide more relevant search results and a high quality user experience. The change has already taken place as of February 24th, so to avoid any disruption of your Ads, ensure you make the necessary changes to your Account.
Site Stats Logo is Now Optional
Wednesday, September 17th, 2008Conversion Tracking is an excellent way to measure ROI from your AdWords, Yahoo! Search or any other online advertising campaign. Up until today, Google required all advertisers using Google AdWords to let their on-site visitors know when they were being tracked by initializing the “Site Stats” logo when a conversion was completed on-site that resulted directly from AdWords.
For those of you who have used, or are using conversion tracking in Google AdWords, the “Sites Stats” logo is now optional.
Google has made this functionality optional as advertisers using Google AdWords have felt that this logo was redundant and their own Privacy Policies were enough to let website visitors know about their on-site activities being tracked.
Currently, if advertisers have conversion tracking tags installed, the Site Stats Logo will continue to display when a conversion is completed – unless further action to remove this logo is taken. For information on how to remove the Site Stats Logo from appearing, visit the Google AdWords Help page on this topic.
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The Bond Between Microsoft and Facebook Strengthens
Thursday, August 28th, 2008It seems as though the bond between Microsoft and Facebook has strengthened in recent days, with Microsoft announcing that Live Search capabilities will be brought to the widely used social utility site by the end of 2008.
At the end of July, Microsoft was said to be “In Quest for Search Ad Dollars” and partnering with the most used social networking site was Microsoft’s way of competing with Google for search query volume. Search queries from Facebook’s 90 million users, will now produce search results and paid search ads generated by Microsoft’s search technology. This may be a step in the right direction for Microsoft, who back in July described its search business as “mission critical”; however 90 million users is still quite small compared to Google, who experiences 500 billion search queries a year…More on Microsoft Facebook Advertising.
How To Market To Canadians
Friday, July 18th, 2008MarketingSherpa released a report last week on the language, cultural, location and regulation differences faced by companies when marketing to Canadians. The report includes challenges, survival tips, promotion examples and plenty of tips for making websites appeal to Canadian consumers.
The report also covers why right now is the perfect time for U.S companies to start marketing to their Northern neighbours. “The economy is strong and Canadians feel comfortable buying luxury items, whereas there’s been a real pullback in the U.S.,” says Chris Breikss, President of 6S Marketing in Vancouver.
With the Canadian dollar on par with the U.S. dollar, now is the time for marketers to reap the rewards of Canada’s new-found spending power – and its’ under-served online advertising market which usually means better rates for advertisers…Read full story.
Google Ad Planner: Viva La Revolution
Wednesday, June 25th, 2008
Yesterday, Google announced Google Ad Planner which is a new service that helps advertisers to buy online media that is targeted to their audience of choice. It is a media buying tool that allows you to search, identify, target, buy and report all through an easy to use online interface.
You may be asking “Isn’t this just an expansion of Google Trends?”
No, the two are related but Google states “Google Trends for Websites is designed for all users. Google Ad Planner is designed for advertisers and agencies, and offers features such as .csv exports, MediaVisor exports, and demographic estimates.”
The tool seems very easy to use and campaigns can be set-up and implemented in minutes. I recall setting up media campaigns in the dot-com era that took weeks to set-up, and even longer to create meaningful reports. Viva La Revolution!
Google is making online media buying more accessible to the common marketer (or marketing agency – cough cough). Setting up a campaign is easy.
First, the advertiser needs to specify the specific demographics and interests of their target market, or search by topic, for relevant web sites to advertise on in Google network of millions of web site advertising partners. The advertiser can then select the web sites that they are interested in advertising on and are then returned detailed aggregated web site statistics. Selections can be modified to meet their needs and then saved into a media plan.
Advertisers that are familiar with using Google Adwords, and more specifically the Google placement targeting feature, will be happy to hear that you can export the list of Web sites from Google Ad Planner, and then import them into Google AdWords using the ultra handy Google AdWords Editor tool.
Google Ad Planner is still in Beta, but if you have a pre-exisitng Google Adwords account that you spend more than $500 a month in, I encourage you to apply for a Google Ad Planner Beta Invitation. If you are not spending $500 a month in Google Adwords, I encourage you to step up and join the revolution.
