Everyone knows that Sidney Crosby’s Gold medal winning goal has catapulted him into the history books. A Stanley cup winner and now a gold medalist, Crosby has achieved much in his short professional hockey career and he has certainly had his fair share of the limelight. However another young star might actually be securing his spot in the hearts and minds of Canadian fans. Read More
Is Crosby about to lose his Crown?….. Google AdWords says Yes!
Monday, March 8th, 2010Posted in Blog | No Comments »
Yahoo! Microsoft Alliance Approved
Tuesday, February 23rd, 2010
Last July, the long anticipated Yahoo-Microsoft ten year deal was announced, after a number of futile attempts by Microsoft to purchase and work with Yahoo over the previous years. Yahoo quickly learned that saying no to the $47.5 billion offer in 2008 resulted in sagging profits and a slumping stock ever since, with share prices being at just half of what they were offered by Microsoft, $33 per share, during the May 2008 hostile bid.
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What Is Paid Search Marketing?
Wednesday, October 21st, 2009Paid search marketing, commonly referred to as pay per click (PPC), or cost per click (CPC) advertising, is one of the most popular and effective methods of online advertising because it allows you to drive qualified traffic to your site at a low cost per lead. Free listings or “organic rankings” can take several months to achieve. In the meantime, advertisers, will set up a paid search campaign and bid on keywords that relate to their product or service. Read More
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Sales Representative
Thursday, October 1st, 2009Open Until Jan 31st, 2010.
About 6S Marketing
6S Marketing’s downtown Vancouver office (Yaletown) offers a unique work environment that is casual, and fun, yet fast paced and challenging. As a small company we all work together as a single team and have fun doing it. 6S offers an attractive compensation package including benefits. As 6S grows and becomes more successful – that success is shared throughout the company. We expect all employees to go the extra mile, take the initiative, and work with little supervision.
While we like to have fun, our number one goal is to ensure exceptional customer service. Our mission is to “Deliver success through innovative internet marketing services.”
Sales Representative
You are looking for a company to help realize your goal of becoming a leader in interactive sales. You have previous sales experience in a related field and you are passionate about learning more about all forms of online marketing including; SEO, SEM, social media, usability, analytics, and email marketing. You are also geared towards providing exceptional customer service to prospects and clients. This job does not require travel and a significant of time is spent in front of a computer and in front of sales prospects, in a fast paced and challenging work environment.
Qualifications
- Ability to read, analyze, and interpret industry/trade magazines
- Able to represent the company at social and networking functions
- Degree of Diploma in marketing related field
- Excellent interpersonal communication skills
- Excellent presentation skills – comfortable speaking in client/project meetings
- Excellent time management and organizational skills
- Must be able to use Microsoft Excel, Word, Powerpoint, Outlook
- Must have a valid driver’s license
- Strong attention to detail
- At least one year experience selling solutions based services
- Exposure to internet marketing services which include SEO, CPC, social media and email marketing
- Familiarity with Salesforce.com a plus
Duties
- Meet with prospects to understand their needs and advance them through the sales pipeline
- Propose solutions that will help clients resolve their challenges related to online marketing
- Work with account managers to identify opportunities to expand the services offered to the clients
- Manage revenue forecasts and prepare weekly updates including the calculation of the impact of new business to forecasts, by period
- Determine the probability of sale at each stage of the sales pipeline to predict future sales success and set sales activity budget
- Prepare action plans and schedules to identify specific targets and to project the number of contacts to be made
- Follow up on new leads and referrals resulting from field activity
- Identify sales prospects and contact these and other accounts as assigned
- Prepare presentations, proposals and sales contracts
- Maintain up to date knowledge of 6S Marketing’s product and service offerings
- Establish and maintain current client and potential client relationships
- Prepare paperwork to activate and maintain contract services
- Manage account services through quality checks and other follow-up
- Prepare a variety of status reports, including activity, closings, follow-up, and adherence to goals
- Represent 6S Marketing at trade exhibitions, events and demonstrations
- Communicate new service opportunities, special developments, information, or feedback gathered through field activity to appropriate company staff
- Prepare for and participate in regular sales training meetings
- Prepare for and participate in regular 1 on 1 meetings
Compensation: Competitive salaries are offered depending on experience.
If this position is of interest to you please email your resume and cover letter to careers@6smarketing.com with the subject line “Sales Representative”. No phone calls please. Must be Vancouver based.
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What the Yahoo Microsoft Deal means for SEO and PPC
Friday, July 31st, 2009
As you may have heard recently, the long-awaited and rumored Yahoo! and Microsoft deal has finally gone through. The parties have agreed to a very complicated deal that, although not entirely clear yet, includes the following details:
- The term of the agreement is 10 years
- Microsoft will acquire an exclusive 10 year license to Yahoo!’s search technologies
- Yahoo! will continue to syndicate its existing search affiliate partnerships.
- Yahoo! Search will be powered by Bing Technology
- Each company will maintain its own separate advertising business and sales force.
- Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers. Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction process.
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5 Reasons 6S Loves the New Adwords Interface
Monday, June 15th, 2009In case you haven’t noticed, Google has really ramped up development lately especially on the Adwords side of things. The new Adwords interface provides a number of great new options that increase productivity and general ease-of-use. Here’s our top 5:
5. The New Adwords Network Tab
Google’s new interface makes managing ad performance across the search and content networks much easier with the introduction of the network tab. The network tabs generates the Placement Performance report directly into the adwords interface. Broken up by your automatic and managed placements, the table looks exactly like the Placement Performance report and most importantly is easy to use.
Directly from the new interface you can add a URL into your managed placements or exclude the placement all together. Once added to the managed placements list a green Added icon will appear beside the site URL.
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Display URL Changes Announced
Sunday, March 1st, 2009Google released a change to their display URL policy this week regarding multiple display URL’s per AdGroup. Previously, Google AdWords allowed advertisers to use different variations of the top-level domain (in this example the top-level domain being www.example.com) used in each AdGroup, such as www.example.house.com.
However, with the new policy, AdGroups must now have the same top-level domain appear for the display URL such as:
- www.example.com/house/
- www.house.example.com
This change is to provide more relevant search results and a high quality user experience. The change has already taken place as of February 24th, so to avoid any disruption of your Ads, ensure you make the necessary changes to your Account.
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Microsoft in Quest for Search Ad Dollars
Monday, July 28th, 2008Last week Microsoft announced it has expanded its ad deal with Facebook. Currently the exclusive seller and manager of all Facebook’s display ads, Microsoft will soon provide search and paid listings to the social networking site.
Currently Facebook provides search for its users so that they may seek out profiles and find friends through its current search function, however; does not offer web-wide search capabilities.
Compared to its main search competitor, Google, who does about 500 billion search queries a year, Microsoft has recently described its search business as “mission critical”. Presumably, Facebook would help bolster search query volume for Microsoft by “up to 40 percent year on year” and increase Microsoft’s search revenue by getting more search queries and attracting more advertisers…Read full story
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MSN adCenter Desktop
Thursday, July 3rd, 2008Microsoft has launched a new tool for their adCenter advertisers called MSN adCenter Desktop.

MSN adCenter Desktop is Microsoft’s answer to Google’s AdWords Editor , which has been a complete success in the Internet Marketing community for its easy-to-use campaign management capabilities since its public debut on January, 24th, 2006.
Since then, Online Advertisers have only had AdWords Editor to work with when wanting to create an online campaign fast and effectively.
Enter adCenter Desktop, a campaign management tool which extends the capabilities of Microsoft online tools for adCenter, especially in the areas of bulk campaign management, and the ability to create campaigns through a simple interface – saving time and allowing adCenter advertisers to create and manage campaigns more efficiently.
Some features of the adCenter Desktop:

These basic features are also found in AdWords Editor; however, there are some new features not present in the competition for Microsoft to boast about:

MSN adCenter Desktop is currently in beta and only available for advertisers who sign-up in the pilot program. To be considered for participation in this beta pilot program, there is an online form available.
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