Tweet Following suit with search engines like Google, the search engine Bing will be offering personalized search results based on the user’s location and previous searches. Google has been using personalized search results for a while now, and Bing is now jumping on the wagon. Users will notice 2 changes to their searches made on…
Bing Personalized SearchWhen the alliance is eventually rolled-out to other countries in 2011, Microsoft will manage the technology platforms that deliver the search results (Bing) and the paid search results will be served by AdCenter. The only part Yahoo will play in search after the alliance is entirely rolled-out is support via its sales teams, which will be supporting high volume advertisers (agencies).
Yahoo! Microsoft Alliance ApprovedPaid search marketing, commonly referred to as pay per click (PPC), or cost per click (CPC) advertising, is one of the most popular and effective methods of online advertising because it allows you to drive qualified traffic to your site at a low cost per lead. Free listings or “organic rankings” can take several months…
What Is Paid Search Marketing?Microsoft Canada & the Toronto Raptors have teamed up to offer “Big Ticket Search”, a contest which offers Canadian’s the chance to win daily prizes each time they perform a search query using MSN Live. If the two “MSN tickets” beside the search bar show the same prize after a search query is entered, you…
Big Ticket Search by Microsoft Live SearchIt seems as though the bond between Microsoft and Facebook has strengthened in recent days, with Microsoft announcing that Live Search capabilities will be brought to the widely used social utility site by the end of 2008. At the end of July, Microsoft was said to be “In Quest for Search Ad Dollars” and partnering…
The Bond Between Microsoft and Facebook StrengthensLast week Microsoft announced it has expanded its ad deal with Facebook. Currently the exclusive seller and manager of all Facebook’s display ads, Microsoft will soon provide search and paid listings to the social networking site. Currently Facebook provides search for its users so that they may seek out profiles and find friends through its…
Microsoft in Quest for Search Ad DollarsWhy can’t they all just get along? For our sake? Google announced last week that Yahoo will be granted access to Google AdSense, changing (and improving) search and content advertising for Yahoo users. Not everyone is pleased with this proposed arrangement. Carl Icahn, 46th richest man in the world, currently owns 4% of Yahoo and…
Relationship on the Rocks: Google, Yahoo, Microsoft Deals
